Research on the Application of User Experience Design in Agricultural Product Packaging Design

Abstract

Bauhaus has indicated “The purpose of designing is human not the product”. However as the development of science and technology, in real life, many designs violate this principle. Under the background of the Experience Economy, which proposed by American economist B Joseph Pine and James H Gilmore, “user experience”, which means to meet the needs of users and user-centered design philosophy, has to appear. At the beginning, the “user experience” concept is used in the design field. The main content of the field is interaction design and ergonomics, the use of the package design field are few. This paper aims to illustrate the application of “user experience” design concept in the agricultural product packaging design, research the different psychological experience for consumers by using a different text, graphics, color, material and the packaging structure in agricultural product. Using “user experience” as a starting point, to help to understand the related disciplines such as psychology, marketing or sociology. This paper involves the design, psychology, packaging materials, aesthetics and other different fields, through the packaging design style of the current agricultural products, summed up the application form of “user experience” design concept in agricultural products packaging design.