A Study on the Approach of Redesign Based on Consumer Awareness of Traditional Handicrafts, with Longevity Lock, as an Example

Abstract

The trend of cultural globalization is gradually taking shape. It makes people’s aesthetic experience and aesthetic standards have become increasingly international and modern. However, the design and aesthetic form of traditional crafts in many developing countries still remain in the original rigid stage. With traditional Chinese handicraft longevity lock as an example, this thesis explores the approaches of redesign based on the design with customer involvement. First, the thesis seeks to summarize and analyze the design elements of bestsellers; then, through a survey, the thesis concludes the statistical results on the consumer awareness and product appeal of the Fulushou products. Second, the thesis selects the design elements with greater appeal to consumers; when redesigning the products, these elements should be highlighted. Third, through opportunity trade-off matrix, this thesis allows consumers to evaluate each design plan and the quantized values of selected design elements, so as to figure out the products that are most likely to attract consumers.