Abstract
As a crucial index in product design evaluation, users’ attitude, together with cognitive features, constitutes the memory network, which would further influence on users’ decisions and behaviors. In the features cognition of products, the central traits, formed based on the different speeds of various kinds of cognitions extracted from memories, are of higher attitude accessibility and have more effects upon attitude due to shorter structural distance. In the existing evaluation systems, there are relatively fewer research on the users’ attitude and its accessibility. Adopted different perceptual evaluation features, this research combines the reaction time of cognition and evaluation strength to build the cognition-attitude structure (memory network), and further analysis the attitude accessibility of various cognitive features and their influences on users. Meanwhile, semantic selections in product modeling design are supported through the assessments of design elements in diverse shapes and comparisons among attitude accessibility differences caused by distinct cognitive features.
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Li, T., Cheng, J., Xiong, T., Ye, J., Zhang, Z. (2018). Research on Attitude Accessibility in Product Design Evaluation: Cognitive Features and Memory Network. In: Chung, W., Shin, C. (eds) Advances in Affective and Pleasurable Design. AHFE 2017. Advances in Intelligent Systems and Computing, vol 585. Springer, Cham. https://doi.org/10.1007/978-3-319-60495-4_47
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DOI: https://doi.org/10.1007/978-3-319-60495-4_47
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