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A Story of Misencounters: Graphic Design and the Production of Digital Interaction

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Advances in Ergonomics in Design (AHFE 2017)

Part of the book series: Advances in Intelligent Systems and Computing ((AISC,volume 588))

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Abstract

Graphic designers have built their practice and history long before the emergence of computer technology. When graphic designers encountered the computer, they extracted benefits of a recent tool with predictive advantages for their working process, largely influencing visual communication. Meanwhile, a great number of interaction features were developed for digital artifacts, which constituted a landmark for computer technologies and became the basis for even greater enhancements in following decades. However, production of digital interaction and printed matter never came to cross each other directly, leaving graphic design without opportunity to enthusiast people’s participation and further improve possible uses. By tracing some historic moments and their contribution, we are able to better understand how graphic design is lacking a dynamic approach, when dealing with printed matter, and how we can also realize possible relations to improve its practice.

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Notes

  1. 1.

    For Baudrillard [15], style is the removal of essential composition of an object to appear coated in a cultural control. It might be argued that there is always style, determined by combination of several elements, even if the purpose of that grouping is to became neutral or the absence of style [16].

  2. 2.

    Margolin [6] explains it as he notes: “El Lissitzky's small book Of Two Squares originated as an argument for a new reading strategy which had implications in Lissitzky's thinking that went far beyond the formal order of the book page. When the book was assimilated into the discourse of the new typography by Jan Tschichold in 1925, it was recontextualized and its original meaning was altered from a new way to think about reading to an argument for a modern design formalism.”

  3. 3.

    Name given to the presentation at the Fall Joint Computer Conference in San Francisco.

  4. 4.

    For some authors [24, 27] it may have been the basis of creation for both personal computer and the Web.

  5. 5.

    The website <http://www.xanadu.com> is maintained, arguing both software and Web used today are an imitation of paper.

  6. 6.

    European Organization for Nuclear Research.

  7. 7.

    The Advanced Research Projects Agency (ARPA) was a US military research.

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Acknowledgments

The author would like to thank the funding support by the Foundation for Science and Technology of the Ministry of Science, Technology and Higher Education of Portugal under the projects UID/EAT/04008/2013 (CIAUD) and UID/AUR/04026/2013 (CITAD).

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Authors and Affiliations

  1. Faculty of Architecture, CIAUD – Research Center for Architecture, Urban Planning and Design, University of Lisbon, Rua Sá Nogueira, Pólo Universitário, Alto da Ajuda, 1349-055, Lisbon, Portugal

    Marco Neves

  2. CITAD – Research Center in Territory, Architecture and Design, Lusiada University, R. da Junqueira 188-198, Lisbon, 1349-001, Portugal

    Marco Neves

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  1. Marco Neves
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Correspondence to Marco Neves .

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Editors and Affiliations

  1. Faculdade de Motricidade Humana, Universidade de Lisboa, Cruz Quebrada, Portugal

    Francisco Rebelo

  2. Federal University of Pernambuco, Recife, Pernambuco, Brazil

    Marcelo Soares

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Neves, M. (2018). A Story of Misencounters: Graphic Design and the Production of Digital Interaction. In: Rebelo, F., Soares, M. (eds) Advances in Ergonomics in Design. AHFE 2017. Advances in Intelligent Systems and Computing, vol 588. Springer, Cham. https://doi.org/10.1007/978-3-319-60582-1_21

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  • DOI: https://doi.org/10.1007/978-3-319-60582-1_21

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