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A Study of Crucial Factors for In-App Purchase of Game Software

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New Frontiers in Artificial Intelligence (JSAI-isAI 2016)

Part of the book series: Lecture Notes in Computer Science ((LNAI,volume 10247))

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Abstract

Google Play and App Store registered 17.2 billion downloads of game software worldwide in the first quarter of 2016, according to a report published by Sensor Tower, a platform that supports apps for iOS and Android. Related researchers too predicted tremendous growth in gaming applications. Not only the game App developers need to know how to design products that match gamer’s needs, and will continue to use it, but also allure gamers to decide in-app purchase (IAP) which is the final goal. In particular, IAP is the major revenue model. Hence, this study attempts to define the potential factors influencing IAP for gamer. We collect data for many possible features from which, using Least Absolute Shrinkage and Selection Operator (LASSO) feature selection method, we identify important factors that affect gamer IAP behavior. The extracted factors can help game developers to improve their design for increasing revenue.

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Authors and Affiliations

  1. Department of Software and Information Science, Iwate Prefectural University, Takizawa, Iwate-Ken, Japan

    Meng-Ru Lin & Goutam Chakraborty

Authors
  1. Meng-Ru Lin
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  2. Goutam Chakraborty
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Correspondence to Goutam Chakraborty .

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Editors and Affiliations

  1. Graduate School of Business Sciences, University of Tsukuba, Tokyo, Japan

    Setsuya Kurahashi

  2. Fujitsu Laboratories Ltd., Kanagawa, Japan

    Yuiko Ohta

  3. Chiba University, Chiba, Japan

    Sachiyo Arai

  4. National Institute of Informatics, Tokyo, Japan

    Ken Satoh

  5. Ochanomizu University, Tokyo, Japan

    Daisuke Bekki

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Lin, MR., Chakraborty, G. (2017). A Study of Crucial Factors for In-App Purchase of Game Software. In: Kurahashi, S., Ohta, Y., Arai, S., Satoh, K., Bekki, D. (eds) New Frontiers in Artificial Intelligence. JSAI-isAI 2016. Lecture Notes in Computer Science(), vol 10247. Springer, Cham. https://doi.org/10.1007/978-3-319-61572-1_12

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  • DOI: https://doi.org/10.1007/978-3-319-61572-1_12

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  • Publisher Name: Springer, Cham

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  • Online ISBN: 978-3-319-61572-1

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