Abstract
Young people are strongly engaged with the activity of watching online videos, especially in social platforms like Youtube or Facebook. The most popular viewed genres include musical and other entertainment genres. Educational videos struggle to occupy a relevant place in the young viewing habits. Nevertheless, this amount of time spent watching on demand or streamed content opens attractive opportunities for educational content to try to grab a part of that time, if designed to be appealing and engaging. In this context, this research focuses on collecting the teenagers’ opinions and preferences regarding online video, namely educational videos and their opinions on the possibility of including this genre of videos in their daily video consumption habits. The study adopted a qualitative approach and 16 teenagers were involved in the data collection procedures that included watching different videos, answering a questionnaire and discussing the opinions in a focus group. The results show that teenagers prefer relaxed or comic approaches in educational videos. Videos should have short duration, fast editing and include infographics. Participants also referred that they would be interested in integrating educational videos in their consumption habits but in moderate way.
Access this chapter
Tax calculation will be finalised at checkout
Purchases are for personal use only
References
Ericsson ConsumerLab: Tv and Media 2016 (2016)
Abreu, J., Almeida, P., Teles, B., Reis, M.: Viewer behaviors and practices in the (new) television environment. In: Proceedings of the 11th European Conference on Interactive TV Video - EuroITV 2013, pp. 5–12 (2013). doi:10.1145/2465958.2465970
Deloitte Development: Millennials and the Mainstreaming of Digital 2015 (2015)
Ericsson ConsumerLab: Tv and Media 2015 (2015)
Comscore Inc.: The Global Mobile Report: How Multiplatform Audiences and Engagement Compare in the US, Canada, UK, and Beyond (2015)
Statista: Most popular YouTube video categories based on female Millennial user engagement as of December 2013 (2015). http://bit.ly/1STPvMW. Accessed 27 Apr 2016
Statista: Most popular YouTube video categories based on male Millennial user engagement as of December 2013 (2015). http://bit.ly/1VVBFKQ. Accessed 27 Apr 2016
Khan, M.L.: Social media engagement: What motivates user participation and consumption on YouTube? Comput. Human Behav. 66, 236–247 (2017). doi:10.1016/j.chb.2016.09.024
Mayer, R.E.: The promise of multimedia learning: using the same instructional design methods across different media. Learn. Instr. 13, 125–139 (2003). doi:10.1016/S0959-4752(02)00016-6
Moura, M., Almeida, P., Geerts, D.: A video is worth a million words? comparing a documentary with a scientific paper to communicate design research. Proc. Comput. Sci. 100, 747–754 (2016). doi:10.1016/j.procs.2016.09.220
Gupta, H., Singh, S., Sinha, P.: Multimedia tool as a predictor for social media advertising- a YouTube way. Multimed. Tools Appl. (2016). doi:10.1007/s11042-016-4249-6
Douglas, S.S., Aiken, J.M., Greco, E., et al.: Do-It-yourself whiteboard-style physics video lectures. Phys. Teach. 55, 22–24 (2017). doi:10.1119/1.4972492
Ericsson Consumer Lab: TV and Media 2014 (2014)
Acknowledgments
This paper reports on a research developed within the PhD Program Technology Enhanced Learning and Societal Challenges, funded by Fundação para a Ciência e Tecnologia, FCT I. P. – Portugal, under contract # PD/00173/2014 and # PD/BI.
Author information
Authors and Affiliations
Corresponding author
Editor information
Editors and Affiliations
Rights and permissions
Copyright information
© 2017 Springer International Publishing AG
About this paper
Cite this paper
Almeida, C., Almeida, P. (2017). Online Educational Videos: The Teenagers’ Preferences. In: Abásolo, M., Almeida, P., Pina Amargós, J. (eds) Applications and Usability of Interactive TV. jAUTI 2016. Communications in Computer and Information Science, vol 689. Springer, Cham. https://doi.org/10.1007/978-3-319-63321-3_5
Download citation
DOI: https://doi.org/10.1007/978-3-319-63321-3_5
Published:
Publisher Name: Springer, Cham
Print ISBN: 978-3-319-63320-6
Online ISBN: 978-3-319-63321-3
eBook Packages: Computer ScienceComputer Science (R0)