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Synergies Between Knowledge Engineering and Software Engineering pp 217–249Cite as

Metamarket – Modelling User Actions in the Digital World

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Part of the book series: Advances in Intelligent Systems and Computing ((AISC,volume 626))

Abstract

We present Metamarket (http://metamarket.info), an ontology of user actions on the Web as a foundation for understanding user preferences from Web activities and its relations with the state of the art. Metamarket is implemented using the Web Ontology Language (OWL) and is the base of a platform offering Linked Data access for the purpose of market research allowing intelligent applications to enhance local business sales and make new business insights possible. Particularly, the use of user generated content, i.e., digital works in which data from one or more sources is combined and presented in innovative ways, is a great way to expose this value. Although there are many approaches to publishing and using consumer data, we believe Linked Data is a key solution of many of the challenges and can lower the cost and complexity of developing these applications. In addition, Metamarket can be used to develop intelligent UX applications, responsive to user needs, and it can be extended towards modeling emotions.

This work was supported by the Chair of Soil Protection and Recultivation of Brandenburg University of Technology Cottbus-Senftenberg and Binarypark UG.

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Notes

  1. 1.

    Schema.org (sponsored by Google, Microsoft, Yahoo and Yandex) is a collaborative, community activity with a mission to create, maintain, and promote schemas for structured data on the Internet. The vocabulary, covering entities, relationships between entities and actions, is developed by an open community process and can be used with many different encodings, including RDFa, Microdata and JSON-LD. Many applications from Google, Microsoft, Pinterest, Yandex and others already use these vocabularies to power rich, extensible experiences. Binarypark provides http://getschema.org a mediawiki website with a lot of examples and best practices on how to use this vocabulary.

  2. 2.

    See http://linkedevents.org/ontology/ for the latest specification.

  3. 3.

    See http://descartes-core.org/ontologies/activities/1.0/ActivityPattern.owl.

  4. 4.

    See http://metamarket.info.

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Acknowledgements

We would like to express our very great appreciation to Prof. Daniel Baier from Universität Bayreuth for his valuable and constructive suggestions during the planning of this research work. Particularly, his technical suggestions with respect of marketing research requirements for deriving preferences are very much appreciated. We also want to express our gratitude to Matthias Tylkowski and Martin Müller from Binarypark, the company hosting and maintaining all our running services.

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  1. Brandenburg University of Technology Cottbus-Senftenberg, Konrad-Wachsmann-Allee 6, 03046, Cottbus, Germany

    Adrian Giurca

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  1. Adrian Giurca
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Correspondence to Adrian Giurca .

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  1. AGH University of Science and Technology , Kraków, Poland

    Grzegorz J. Nalepa

  2. Universität Würzburg , Würzburg, Germany

    Joachim Baumeister

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Giurca, A. (2018). Metamarket – Modelling User Actions in the Digital World. In: Nalepa, G., Baumeister, J. (eds) Synergies Between Knowledge Engineering and Software Engineering. Advances in Intelligent Systems and Computing, vol 626. Springer, Cham. https://doi.org/10.1007/978-3-319-64161-4_11

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  • DOI: https://doi.org/10.1007/978-3-319-64161-4_11

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