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Locked in by Social Media Features? Translating Clicks and Comments into Value

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Internetworked World (WEB 2016)

Part of the book series: Lecture Notes in Business Information Processing ((LNBIP,volume 296))

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Abstract

Social media platforms such as Facebook, LinkedIn, Twitter, and Snapchat have yielded huge valuations in equity markets and through acquisitions. In this study, we propose that the design features experienced by the platform users are important drivers of value in social media platforms. Also, we suggest a research design to empirically test the link between social media design feature types, the subjective value of the platform as assessed by users, and how platform features are reflected in equity value.

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Authors and Affiliations

  1. University of Illinois at Urbana Champaign, Champaign, IL, USA

    Eric C. Larson & Vidya Haran

Authors
  1. Eric C. Larson
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  2. Vidya Haran
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Corresponding author

Correspondence to Vidya Haran .

Editor information

Editors and Affiliations

  1. University of Washington, Seattle, Washington, USA

    Ming Fan

  2. University of Turku, Turku, Finland

    Jukka Heikkilä

  3. University of Turku, Turku, Finland

    Hongxiu Li

  4. University of Illinois, Urbana-Champaign, Illinois, USA

    Michael J. Shaw

  5. Georgia Institute of Technology, Atlanta, Georgia, USA

    Han Zhang

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Larson, E.C., Haran, V. (2017). Locked in by Social Media Features? Translating Clicks and Comments into Value. In: Fan, M., Heikkilä, J., Li, H., Shaw, M., Zhang, H. (eds) Internetworked World. WEB 2016. Lecture Notes in Business Information Processing, vol 296. Springer, Cham. https://doi.org/10.1007/978-3-319-69644-7_10

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  • DOI: https://doi.org/10.1007/978-3-319-69644-7_10

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  • Publisher Name: Springer, Cham

  • Print ISBN: 978-3-319-69643-0

  • Online ISBN: 978-3-319-69644-7

  • eBook Packages: Computer ScienceComputer Science (R0)

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