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Empirical Study About the PokémonGo Game and Destination Engagement

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Information and Communication Technologies in Tourism 2018

Abstract

This research will take PokemonGo, as a case of a location-based augmented reality (AR) mobile game, and explore the existence of its links to tourism. By illuminating the aspect of AR mobile games which wholly immerse with the real geographic space, the study attempts to categorize the immersion environment into two constructs, reality (offline) and virtual (online). In addition, based on balance theory the study model examines the relationship between destination satisfaction and game play satisfaction. The hypotheses were tested using 228 Korean PokemonGo players who had experience in visiting a location to play the game. The findings show AR immersion can be a combination of two dimensions and game play satisfaction has a positive effect on destination satisfaction. Thus identifying AR mobile game’s potentially influence tourism behaviour.

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Acknowledgements

This work was supported by the Ministry of Education of the Republic of Korea and the National Research Foundation of Korea (NRF-2016S1A3A2925146).

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Authors and Affiliations

  1. College of Hotel and Tourism Management, Kyung Hee University, Seoul, South Korea

    Chulmo Koo, Kyuwon Choi, Juyeon Ham & Namho Chung

Authors
  1. Chulmo Koo
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  2. Kyuwon Choi
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  3. Juyeon Ham
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  4. Namho Chung
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Corresponding author

Correspondence to Namho Chung .

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Editors and Affiliations

  1. School of Hospitality and Tourism Management, University of Surrey, Guildford, United Kingdom

    Brigitte Stangl

  2. Business School, Centre for Tourism Studies, University of Eastern Finland, Kuopio, Finland

    Juho Pesonen

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Koo, C., Choi, K., Ham, J., Chung, N. (2018). Empirical Study About the PokémonGo Game and Destination Engagement. In: Stangl, B., Pesonen, J. (eds) Information and Communication Technologies in Tourism 2018. Springer, Cham. https://doi.org/10.1007/978-3-319-72923-7_2

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