Abstract
Using the PEST analysis, the proposed paper examines the political, economic, social, and technological aspects of the demographic and literacy trends and disruptions in the media and communication ecosystem (with regardto Bulgaria). It concentrates on: the political and regulatory commitment to the fundamental values in the process of developing new trajectories in technology, business and governance; the transformation of the business models for personalized interaction at all points of the consumers’ experience; the scaling up of human-centered technologies as phenomenal opportunities for human progress, that also create serious societal challenges.
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Acknowledgments
The text is developed within the framework of two COST Actions of the European Commission: IS1402: Ageism - A Multi-National, Interdisciplinary Perspective and IS1404: Evolution of Reading in the Age of Digitization. The research is supported by four projects of the National Scientific Fund of Bulgaria: DCOST-01.10-04.08.2017, DCOST-01.11-04.08.2017, DCOST-01.13-04.08.2017, and DN 05/11-14.12.2016.
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Raycheva, L., Peicheva, D. (2018). The Brave New E-world of the Human-Centered Media Ecosystem. In: Karwowski, W., Ahram, T. (eds) Intelligent Human Systems Integration. IHSI 2018. Advances in Intelligent Systems and Computing, vol 722. Springer, Cham. https://doi.org/10.1007/978-3-319-73888-8_92
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DOI: https://doi.org/10.1007/978-3-319-73888-8_92
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