Keywords

1 Important Value of Commonweal Information in Modern Society

The main symbol to measure the degree of modernization, attraction and humanization of a city is the information service of a city that not only meet the basic functional needs of people but also the acceptability and emotional experience of information interaction design for user [1].

Commonweal Information is aimed at standardizing people’s behavior and promoting social public consciousness, which is educational information in order to conduct public welfare induction and propaganda of behavior norms. Public information propagandizes, educates and disseminates the correct social culture idea for people. Commonweal Information is an important information to disseminate the spirit of the city which Is a comprehensive representation of the degree of urban development. It reflects the civilization and cultural taste of a city in a detail, the more advanced society is, the more creation, dissemination and consumption of spiritual and cultural products [2].

Improving the level of public information design in urban space has become an inevitable trend of the development of user service in public transportation environment. Modern utilitarian values often lead people to pay too much attention to material function and pragmatism, ignoring the important significance of spiritual factors to people and society. The modern humanism design idea requires the designer not only to pay attention to the material medium that carries the traffic function, but also to go deep into people’s inner world, and to create the design that can trigger the emotion resonance [3]. Taking urban traffic space environment as an example, this paper discusses the new trends and changes of information design in modern urban spatial environment and how to carry out commonweal information visual communication design through interactive design thinking. Enhance the public thinking consciousness and provide a better travel experience for the daily commuters in the city. The significance of emotional experience to urban traffic space.

Urban traffic space refers as the space environment of indoor and outdoor, vehicles, buildings, roads and public facilities related to urban public transport which carrying the daily commuting of the city. If the city is treated as a living body, people are the blood and the traffic space is the blood vessel to maintain the daily operation of the city. Numerous user emotional experiences of daily trips for users play an important role in the healthy operation and development of the city.

Experience come from Emotion and feeling. Emotional experience in the field of Psychology refer to the positive or negative psychological reflection and attitude when a person to define an objective thing. Emotional experience reflects many aspects relate with people, for example human social relations, living conditions, interaction between people and environment and so on, which permeated into many fields of social life with a distinctive social character [4]. The meaning of emotional experience in is refer that Whether or not the Information received by the user is conforms to one’s own physical and psychological needs, and then produce subjective experience and attitude that comes naturally in mind of passages [5].

Although emotion is inspired and came from the characteristics of information transmitted, But unlike Psychological activity of cognition, it is not a direct reflection of things and behavior, Therefore, the emotional experience is based on the thing or objects which as the factor to activate the people’s mind. Emotional experience is the subjective experience and attitude produced through thus intermedia that related to people’s own human nature needs, which reflects the relationship between human needs and practical effects of satisfying needs [6].

Feeling and Emotional experience is a necessary part of life. It has an important influence on people’s cognition and thinking. Without the participation of emotional factors, people’s ability to make decisions will be impaired. Especially with the development of science and technology, People pay more attention to their emotions and experiences than ever before. Essentially, emotion is hidden in all perceptual activities, but the degree of exertion is different. Without the maintenance of human value system, human activities will be difficult to sustain. However, memory and thinking activities are measured by emotional value, which makes people’s activities more purposeful.

Emotional factor is an important part of human experience and an important factor to be considered in any design. It is also the need of space and environment design and to meet the needs of space spiritual needs. The design needs to get rid of the external appearance, go deep into the inner world of people mind, arouse the emotional resonance, and achieve the inner needs of love, respect and self-realization of audience.

The role of traffic environment in the new era is changing quietly. Public transport space no longer act as independent carriers, but as urban elements. The traffic environment space is no longer a tool to separate travel into different pieces, but an important clue to bridge the relationship between people and the city. The function and form of traffic environment space have been expanded, which is quite different from the space only for traffic, and has become a city scenic spot worthy of being visited.

Designing meaningful space is an effective way to express emotion and create a good experience. The meaning of emotion embodies the intersection of space and user’s feeling, emotion and cultural value. Through the interactive experience between the user and the design object, the deep symbolic meaning, culture, social meaning and other design concepts behind the form can be explained. The mature design of space has extended its tentacles to the depths of the human mind. By endowing the design with metaphorical color and aesthetic sentiment, giving the design the profound meaning, let the user understand and feel kind-hearted.

Experience refers to the experience of knowing the things around us through practice. Emotional experience is a kind of unforgettable experience, from the mind, connected with life. Westerners like to make coffee and drink coffee, like Chinese people making tea and tasting tea. Is to create an experience that elevates the mood of coffee drinking. In the process of interaction between people and things, let the little experience and details of the endless aftertaste. Space design has entered an era of experience in which coffee making is as important as coffee drinking. Successful experiences should be able to work through a holistic, all-around sense of vision, hearing, smell, touch. Grasp the “sparks” generated by the collision between Design objects and passengers’ thoughts. The value of emotional experience will be far greater than the form itself, which is characterized by continuous, interactive, participative and experiential activities. People all have the experience that passive acceptance alone can’t really understand the intrinsic nature of a thing, nor can it feel the emotion that something brings to people. Only the interactive process can give people a deep experience and deep feelings.

2 Commonweal Information Need to Be Interact with the User in a More Emotional Way

American psychologist Maslow defines human needs as five progressive level - 1. physiology, 2. safety, 3. belonging and love, 4. esteem 5. Self-actualization. From the perspective of interactive information design and user experience, the main body of information system in urban traffic space is functional information to help people to complete a series of behavior related to the road finding or public transportation conveniently and quickly which is corresponding to the basic needs of people and it is the necessary information in the travel process. The commonweal information corresponds to the high - level psychological demand such as actualization, esteem which is need to communicate with audience and be understood through emotional cohesion and appeal, achieve the function of transmitting social consciousness and guidance, as shown in Fig. 1. It is not necessary but play the role to improve the healthy, orderly and efficient development of society, to provide better experience and well - being for the daily travel passengers.

Fig. 1.
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The commonweal information corresponds to the psychological demand of Maslow

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Space environment design from simple to complex, from functional to contain spiritual and cultural factors, the formation and development of this design trend is the reflection of the gradual rise of the demand level of humanism. The injection of affective factor to the product in design process is not the designer’s whim, but the inherent requirement of human sensibility. Therefore, designers should pay attention to the needs of people, whether in the traditional or modern society, the fundamental reason why emotional needs are so common lies in its return to human perceptual life, Meet the spiritual needs and development of human beings [7].

The space environment has a huge impact on human behavior and emotions, it can even be said that designers have an important responsibility for the psychological and physical health of users. While significant progress has been made in the aspect of scientific and technological, there are still many deep psychological needs that are deliberately or unintentionally ignored.

When it comes to Prohibition and standardization information design for public, serious performance style and expression may not be proper way to attract the attention of users and wrong expression attitude, On the contrary, will make passengers nervous and alert, it cannot achieve the goal of information design. By contrast, from the perspective of reverse thinking, the humorous and witty style and expression is more acceptable and can achieve the purpose of publicity. Therefore, the designer of the information system needs to make a deep research on the passengers’ psychology as far as possible, and pay attention to the detailed feelings and emotional experiences of the passengers in the process of information cognition. This is the basis for passengers’ willingness to accept these rules and advice.

At present, the commonweal information design set up in the public transport space in China is generally ignored. The way in which it exists is stiff and rigid. It’s hard to resonate with the user, Therefore, it does not play a role in promoting and guiding social culture. At the same time, it cannot be a factor to improve the user’s travel experience and psychological satisfaction, even become information rubbish in the space and repelled by people. For example, “No smoking”, “respecting the elderly and loving the young” which simple and shabby expression of traditional preaching slogans neglects the emotional experience and loses the place effect of information cognition for audience. Lack of expression that touches the heart of the audience in information interaction, it is difficult to arouse the audience’s emotional resonance, as shown in Fig. 2.

Fig. 2.
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Commonweal information design set up in the public transport space in China

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3 Analysis of the Attitude for Commonweal Information Design

The design and expression of commonweal information originates from the attitude between the designer and the users. The purpose and starting point of design public information should not be to limit the behavior of passengers or result in psychological feeling of coercion, threat, and tension against the user’s mind [8]. The design attitude should be as a guide to passenger behavior and change the user’s way of thinking, not to prevent and limit as rules.

There is an interesting example of this point that completely different design concept between the ticket machines of the Japanese Intercity Railway and other ticket checkers in other countries. The passageway of the ticket check-in machine is completely open without door to prevent ticket evasion behavior and passengers can normally pass through in an orderly manner. When passengers leave the station, they will put the electronic ticket on the card reader to check in, if the ticket is invalid, the check-in machine alerts the management, and the gate closes, blocking passengers trying to escape. In general, most passengers have good consciousness to abide regulations, in the peak period passengers can pass smoothly in a short period of time, as shown in Fig. 3.

Fig. 3.
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The contrast between ticket machines of the Japanese Intercity Railway with others

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This design concept embodies the humanized management thought which take into account the psychological activities and the social thinking orientation of people when they encounter the management and rule. The design propose of ticket gate should be quick and simple for passengers to enter and leave, instead of restricting, monitoring and guarding passengers who will consciously act according to the rules and abide the law, While showing respect and trust to passengers.

Under the guidance of this design concept, it can improve the quality of passengers and importance for people’s self-consciousness and self-esteem. On the contrary most of the design simply to regulate people’s behavior as the purpose, to treat passengers with a mind of guarding against them Suppose that, in the absence of regulatory and institutional restrictions, would it lead to selfish that encourages irregularities? By meeting the psychological needs of self-esteem, which can influence people’s consciousness, even in the absence of supervision, people can consciously observe order in the interest of the pubic.

4 Analysis of Successful Cases of Commonweal Information Design

The following three successful design cases from information interaction design and user experience perspective, preliminarily discuss the visual communication characteristics and expression techniques of successful commonweal information.

The commonweal Information design in the Japanese subway space is characterized by the use of a slightly humorous Japanese comic story style into the dissemination of information. Through the combination of simple drawing and exaggerated expression, a kind of special clear and simple visual expression is formed. Ideally control the relationship between the amount and readability of information, easy to read and understand. Japanese comics are a cultural industry serving all ages, with a wide audience, fuse comics design style into the commonweal information can bring the subject of topic closer to their audiences, therefor present the matter of the merits, pros and cons is more easily accepted by people, as shown in Fig. 4.

Fig. 4.
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The commonweal information design in Japanese subway space

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Most of the issues involved in commonweal information are trivial matters that do little harm, at the same time, we need to use the effect of public opinion to curb these seemingly ordinary violations. There is a lack of intensive contradiction to produce explosive and inspirational and produce social public opinion effect. The cleverness of the design in France lies in the creation and exaggeration of contradictions, using metaphors to create contradictions, as far as possible by creating visual impact and thought confrontation points, increasing attention to information, bring visual and psychological strong sense of shock. To the audience. For example, to produce isomorphism from the signifier of ontology with the meaning of the vehicle, the behavior of noisy people who do not observe public order is as annoying and unjustifiable like an animals, so audience will percept a sense of freshness and impact. The humor can really touch people’s hearts and create a profound mockery to violator, so that the audience has a profound thinking about the problem, as shown in Fig. 5.

Fig. 5.
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The commonweal information design in France traffic space

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The problems that need to be solved is the information design of the usage specification for the luggage rack above the passenger seat in high-speed railway train in China. The information are include following items: leave Storage space that easier to pick up luggage For short passengers please; reasonably arrange your luggage to allow more luggage to be placed in limited storage space, Try to use the storage space above your seat to reduce encroachment of others storage space. In contrast to the old design thinking, These ways of information expressing that is more acceptable to the audience, Reduce resistance by users, reduce and avoid critical, educational attitudes towards users which resulting in a blocking of information communication. By thinking in a different position, enable the audience to stand on the point of view of the disadvantaged, generate compassion to difficulties they suffered, as shown in Fig. 6.

Fig. 6.
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The commonweal information design in china high speed train

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5 Using Interactive Design Thinking to Analyze the Visual Communication Design of Commonweal Information

5.1 The Relationship Between the Environmental Requirements of Modern Design and Interactive Design Thinking

When a large number of socialized Internet products that affect the entire industrial chain or even have the characteristics of ecosphere blending, the business model gradually matures, the design field the designers once serviced for, the product design attributes, design process, evaluation criteria for design results are quite different from the traditional design methods we used to be familiar with. Interaction design, user interface design, experience design thinking, situational design thinking mode, information design, iterative design, user and group focus design research method, perception technology, many various new design ideas, methods and technology [9]. These new innovation are overwhelming for designers and infiltrate into the traditional design field, Affected the traditional design methods and procedures, affect the design process of the relationship between the designer and the user, the designer’s attitude towards the user. Interaction design thinking series various new design methods are becoming important clues and traditional design idea, and the correlation with systemic become designers also have to pay attention to and grasp the design concept.

Interactive design thinking served as the important clue to combine various design methods and idea of new and traditional, the relevance and systematization of new and traditional design thinking become the idea that designers have to pay attention to and grasp. In the current design trend. Interaction design at this stage of design development trend is mostly stay in the field of network interface and virtual product development research, this comprehension of the design field and design thinking is very limited. By learning from the thinking model of interactive design, in the conditions of Internet information design thinking mode and design method for user all over society, which can be also a very effective method and thinking for graphic design, product design, environmental design and other design disciplines as well as effective combination of all this design field to create better public environment, apply it to the future city service of design innovation, in order to design more original, humanism, science and technology and the product all interactive design feature join altogether, meet the demand of experience economy design trend and bring the mature experience economic market product with infinite prospect to public users.

Interactive design thinking is the results of the intersection and integration of different design disciplines, which is a systematic mode of thinking. Interactive design thinking is inheriting traditional design methods combined with new design thinking, its ideas and methods have been paid attention to and applied in different design fields related to the Internet industry. Interactive system design thinking and methods are not only the one that can guide design, and it allows designers to look at and evaluate their design behavior method from different perspectives, create new, practical and interesting products for users, design and create new living, working and entertainment behaviors and experiences. There is not obvious boundary for different design field in the future, Rather than the design field is highly integrated, the design method or thinking not precisely targeted in one single industry or field, but develop towards to the direction of combination between broad and professional. The interactive design mode of thinking is an important essence of guiding designers to improve themselves, When jump from one industry to another, they should be able to adapt quickly find and locate their own existence value also. Future trends in design and industry tell us the designer should have these advantage at the same: having knowledge As an expert in a single industry; able to have a wide relevant of understanding in wide different field at the same time, which will be very important ability In order to be better cooperate with a wide range of related areas designers and team to create products with a deep understanding of people’s life [10].

5.2 The Analysis of Design Rules for Interactive Thinking

Interactive design thinking is to study and research how people interact with information and define the interaction and association between people and information, its main features is the interaction between users and information, that viewed as a process rather than an independent static one-way transmission. Although most of the commonweal information exists as static visual information, there is a greater need for users to interact with information and produce intimate interactive between them. By considering the idea of interactive design, when its information can be better understood by users and serve the audience, so using interactive design thinking is a shortcut to improve the acceptance of information and enhance the user experience of visual communication design of commonweal information in traffic space. Design rules are summarized as follows:

(1) Enhance Attention of User to Information

In modern society, attention is a very valuable and precious resource. In the process of information exchange and communication, it must be able to ensure that the information in the environment is able to notice and quickly understand by the audience with limited attention. The primary requirements of communication for commonweal information is attracted the interest of the audience, for example, through the simple, direct and narrative visual interaction process of comics painting style, the image expressed not only exaggerated but also more humorous and interesting. At first catch the eye of the audience in an instant, then giving people visual impact and shock power, by the way of purposeful exaggeration and more prominent displays, in order to lead audience to focus on the core and thrust of the problem as well as the characteristics of the point of view, which can enhance the degree of acceptance and persuasion of the corresponding ideas, generate more public opinion value and attention with the theme.

(2) Changing the Role of Users in Process of Information Exchange

The traditional design of commonweal information communication regards the audience as a single external receiver. The commonweal information communication needs to take the audience as a part of the process of information interaction, stimulate the subjective initiative of the audience who can actively feedback and interact with the information. Let the audience participate in the information communication process and create the corresponding emotion. The key to the thinking of information interaction design lies in changing of user’s role, who transformed from the passive information receiving object to the main body in the process of information communication. Through this kind of thinking, not only can reduce the audience’s resistance to this kind of information, but directly reaching the user’s higher level of psychological and emotional experience, therefore we can get good feedback on the content advocated by commonweal information, for example, to express information through personification and metaphor, Stimulate the audience’s thinking and imagination, the user is not a passive information audience, Instead, they will unconsciously create associations and reflections on the basis of the information clues provided, to understand what is commonweal information is meant and comprehend the content with deep thinking.

(3) Situational Thinking

The narration of commonweal information need to be described with whole process include cause and effect of the problem and it’s hard to go through all the problems and details, because of the limitations of many different conditions. By describing and communicating the key parts of the problem, the user thinks through the context described and the interrelationship between the information which enable take users themselves into the situation with their own logic thinking, create the experience and feeling in the scene and form a responsive behavioral situation in the mind. This narrative is actually based on story and situation, the realization of the whole process of thinking in context is based on the premise that the user brings his own feelings and experiences into the situation. The user is not an outsider any more, but through the interaction of information, Subjectively entering the scene and then get into the story, form their own thinking attitude to looking at problems and try to solve the problem maybe, produce a deeper understanding of the point, for example figurative expression of commonweal information that users can improve their feelings and thinking about things and situations, which will promote and induce users to create appropriate associations and feelings, thus producing a deeper understanding of story and topic.

(4) Empathy Thinking

Empathy thinking arises from the imitating circumstances and experiences of others with disadvantages, creating the same painful feelings in mind of audience. Empathy is the main source of high-level thinking consciousness, for example, psychological satisfaction of self-actualization. The user will be associated with their subjective feelings to the situation of disadvantages, the formation and generation of such thinking and feeling cannot be achieved through education and preaching, so users need to have a relevant understanding of the causes and consequences of the matter as well as the seriousness of the problem, oneself may forms the epiphany and the understanding to the idea express by commonweal information. So this kind of thinking comes into being based on the instinct to bring users into the situation of the disadvantaged, put oneself in a position of the weak, consider and perceive the inconvenience and pain who suffered. For example Interactive design of commonweal Information for High-speed Railway luggage storage need to change the user’s perspective of thinking, which can help the audience to stand in the perspective of the disadvantaged through situational display of information, who will considering the experiences and feelings of the person with a weak body, transposition thinking play an important role in communication function of commonweal information again.

6 Conclusion

The function, mode, effect of information communication should be paid more attention in modern society. And the accuracy of information dissemination, More quickly and directly accepted by users which is foundation for produce good information feedback and interaction, increase user experience are important factors either. Through the analysis of different information and audience characteristics, in the context of the new information communication and interaction mechanism, thinking mode of interactive design redefined the traditional field of visual communication in graphic design which is inevitable.