Abstract
With the popularity of the Internet and e-commerce, e-commerce system provides users with more choices. While at the same time users may easily lost in the information space of a large number of goods and can’t successfully find their own needed goods. In order to meet the needs of users in this area, the recommendation system arises at the historic moment. This paper extends Davis’s (1989) technology acceptance model (TAM) to find factors influencing users’ adoption intention of e-commerce recommendation system and improve the users’ intention to adopt recommendation system. On the basis of previous studies and related literatures, this paper presents users’ adoption intention model of e-commerce recommendation system and collects 271 valid data in the form of internet survey. Moreover, this paper evaluates the recommendation system adoption model using the path analysis principle, and explores the relationship between external and internal variables included by the model. Finally, according to the analysis results and specific factors, the paper analyses and discusses the research results from two aspects, and proposes the suggestion for improving the adoption of e-commerce recommendation system.
Access this chapter
Tax calculation will be finalised at checkout
Purchases are for personal use only
References
Ho, S.Y., Bodoff, D., Tam, K.Y.: Timing of adaptive web personalization and its effects on online consumer behavior. Inf. Syst. Res. 22, 660–679 (2011)
Häubl, G., Trifts, V.: Consumer decision making in online shopping environments: the effects of interactive decision aids. Mark. Sci. 19, 4–21 (2000)
Montgomery, A.L., Hosanagar, K., Krishnan, R., Clay, K.B.: Designing a better shopbot. Manag. Sci. 50, 189–206 (2004)
Cooke, A.D., Sujan, H., Sujan, M., Weitz, B.A.: Marketing the unfamiliar: the role of context and item-specific information in electronic agent recommendations. J. Mark. Res. 39, 488–497 (2002)
Tam, K.Y., Ho, S.Y.: Web personalization as a persuasion strategy: an elaboration likelihood model perspective. Inf. Syst. Res. 16, 271–291 (2005)
Fishbein, M., Ajzen, I.: Belief, attitude, intention and behaviour: an introduction to theory and research. Philos. Rhetor. 41, 842–844 (1975)
Ajzen, I.: The Theory of Planned Behavior. Organ. Behav. Hum. Decis. Process. 50, 179–2117 (1991)
Davis, F.D., Bagozzi, R.P., Warshaw, P.R.: User acceptance of computer technology: a comparison of two theoretical models. Manag. Sci. 35, 982–1003 (1989)
Qian, L., Min, M.H.: A study on the influence of recommendation models on customer satisfaction in B2C e-commerce. In: 2010 2nd International Conference on Networking and Digital Society (ICNDS), vol. 2, pp. 452–455 (2010)
Mckinney, V., Yoon, K., Zahedi, F.M.: The measurement of web-customer satisfaction: an expectation and disconfirmation approach. Inf. Syst. Res. 13, 296–315 (2002)
Ziegler, C.N., McNee, S.M., Konstan, J.A., Lausen, G.: Improving recommendation lists through topic diversification. In: Proceedings of the 14th International Conference on World Wide Web, vol. 50, pp. 22–32. ACM (2005)
Pavlou, P.A., Fygenson, M.: Understanding and predicting electronic commerce adoption: an extension of the theory of planned behavior. MIS Q. 30, 115–143 (2006)
Jones, N., Pu, P.: User acceptance issues in music recommender systems. EPFL (2008)
McNee, S.M., Riedl, J., Konstan, J.A.: Making recommendations better: an analytic model for human-recommender interaction. In: CHI 2006 Extended Abstracts on Human Factors in Computing Systems, vol. 16, pp. 1103–1108. ACM (2006)
Konstan, J.A., Miller, B.N., Maltz, D., Herlocker, J.L., Gordon, L.R., Riedl, J.: GroupLens: applying collaborative filtering to Usenet news. Commun. ACM 40, 77–87 (1997)
Lin, P.C., Chou, Y.H.: Perceived usefulness, ease of use, and usage of citation database interfaces: a replication. The Electron. Libr. 27, 31–42 (2009)
Donna, L., Novak, H.T.P.: A new marketing paradigm for electronic commerce. Inf. Soc. 13, 43–54 (1997)
Sun, H.M., Cheng, W.L.: The input-interface of Webcam applied in 3D virtual reality systems. Comput. Educ. 53, 1231–1240 (2009)
Herlocker, J.L., Konstan, J.A., Riedl, J.: Explaining collaborative filtering recommendations. In: Proceeding of the 2000 ACM Conference on Computer Supported Cooperative Work, vol. 22, pp. 241–250 (2000)
Bauer, R.A.: Consumer behavior as risk taking. In: Proceedings of the 43rd National Conference of the American Marketing Assocation, Chicago (1960)
Ostlund, L.E.: Perceived innovation attributes as predictors of innovativeness. J. Consum. Res. 1, 23–29 (1974)
Ma, Q.G., Wang, K., Shu, L.C.: Influence of positive emotion on users’ adoption intention on information technology: an experimental study with recommendation agents. Stud. Sci. Sci. 27, 1557–1563 (2009)
Lai, H.J., Liang, T.P., Ku, Y.C.: Customized internet news services based on customer profiles. In: Proceeding of the 5th International Conference on Electronic Commerce, pp. 225–229. ACM (2003)
Symeonidis, P., Nanopoulos, A., Manolopoulos, Y.: MoviExplain: a recommender system with explanations. In: Proceeding of the Third ACM Conference on Recommender Systems, pp. 317–320 (2009)
Pereira, R.E.: Optimizing human-computer interaction for the electronic commerce environment. J. Electron. Commer. Res. 1, 23–44 (2000)
Yahyapour, N: Determining factors affecting intention to adopt banking recommender system: case of Iran. Lulea Tekniska Universitet (2008)
Author information
Authors and Affiliations
Corresponding author
Editor information
Editors and Affiliations
Rights and permissions
Copyright information
© 2018 Springer International Publishing AG, part of Springer Nature
About this paper
Cite this paper
Gan, X., Jiao, Y., Liu, L., Zhang, Y. (2018). Research on the Factors Influencing Users’ Adoption Intention of E-commerce Recommendation System. In: Tan, Y., Shi, Y., Tang, Q. (eds) Data Mining and Big Data. DMBD 2018. Lecture Notes in Computer Science(), vol 10943. Springer, Cham. https://doi.org/10.1007/978-3-319-93803-5_53
Download citation
DOI: https://doi.org/10.1007/978-3-319-93803-5_53
Published:
Publisher Name: Springer, Cham
Print ISBN: 978-3-319-93802-8
Online ISBN: 978-3-319-93803-5
eBook Packages: Computer ScienceComputer Science (R0)