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Abstract

Strategic planning can be defined as the search for stability. Strategic planners are not visionaries, but pattern finders, and the goal of strategic planning is to sustain a development path for an organisation. A successful strategy depends on the detection and anticipation of discontinuities in the wider environment which could knock an organisation off its preferred course. Strategy, as Mintzberg argues1, is rooted in the daily, mundane round of company activities rather than in “blue skies” predictions.

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References

  1. MINTZBERG, H., Crafting strategy. Harvard Business Review, July/August 1987, 66–75.

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  2. Based on a study carried out for a Fortune 500 company by Blaise CRONIN and Lizzie DAVENPORT, 1988.

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© 1990 Friedr. Vieweg & Sohn Verlagsgesellschaft mbH, Braunschweig

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Cronin, B., Davenport, E. (1990). Strategic Information Management. In: Cronin, B., Klein, S. (eds) Informationsmanagement in Wissenschaft und Forschung / Information Management in Science and Research. Programm Angewandte Informatik / Program Applied Informatics. Vieweg+Teubner Verlag, Wiesbaden. https://doi.org/10.1007/978-3-322-91097-4_2

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  • DOI: https://doi.org/10.1007/978-3-322-91097-4_2

  • Publisher Name: Vieweg+Teubner Verlag, Wiesbaden

  • Print ISBN: 978-3-528-05114-3

  • Online ISBN: 978-3-322-91097-4

  • eBook Packages: Springer Book Archive

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