Abstract
Retailers are constantly seeking new innovations to improve people’s shopping experience in order to deliver greater consumer and business values. One key objective is to keep the shoppers internet-connected for seamless and informed shopping, and be offered with timely and relevant shopping ideas. Complementing the existing Point-Of-Sale (POS) system, a new retail in-store server supporting personal mobile devices or kiosks is emerging in the retail chains towards the objective. This paper introduces such an in-store server and its role in the overall retail architecture, with the main focus placed on the in-store offer presentation scheme for personalizable service. A lightweight keyword-based rule engine is proposed for selecting offers. A detailed rule processing flow and an efficient implementation for the engine are described. For the ease of reviewing presented offers on a limited display space of a wireless shopping device, an offers layout method which organizes presented offers with individual items is also suggested. The in-store server can lead to seamless multi- channel collaborative shopping.
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© 2004 Springer-Verlag Berlin Heidelberg
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Liu, YH., Yih, JS., Chieu, T.C. (2004). A Personalized Offer Presentation Scheme for Retail In-Store Applications. In: Bauknecht, K., Bichler, M., Pröll, B. (eds) E-Commerce and Web Technologies. EC-Web 2004. Lecture Notes in Computer Science, vol 3182. Springer, Berlin, Heidelberg. https://doi.org/10.1007/978-3-540-30077-9_30
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DOI: https://doi.org/10.1007/978-3-540-30077-9_30
Publisher Name: Springer, Berlin, Heidelberg
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