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Emergence of Product Value from On-line Communications

  • Conference paper
Knowledge-Based Intelligent Information and Engineering Systems (KES 2004)

Part of the book series: Lecture Notes in Computer Science ((LNAI,volume 3214))

  • 1094 Accesses

Abstract

The value of a product is first given by the promoting vendor, but customers then find simple novel values to the product. When their simple awareness meet, new values emerge from their communications. This bottom-up value emergence is detected in this study by use of tools for chance discovery, on the topic trend of a surprising hit-product in the Japanese soft-drink market. This is an application study of methods of chance discovery.

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References

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Author information

Authors and Affiliations

  1. Graduate School of Business Sciences, University of Tsukuba,  

    Koichi Takahashi & Yukio Ohsawa

  2. Graduate School of Information Science and Technology, The University of Tokyo,  

    Yukio Ohsawa

  3. Faculty of Economics, Osaka University,  

    Naohiro Matsumura

Authors
  1. Koichi Takahashi
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  2. Yukio Ohsawa
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  3. Naohiro Matsumura
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Editor information

Editors and Affiliations

  1. KES International, 2nd Floor, 145-157 St John Street, EC1V 4PY, London, United Kingdom

    Mircea Gh. Negoita

  2. Centre for SMART systems Engineering Research Centre, University of Brighton, BN2 4GJ, Moulsecoomb, Brighton, UK

    Robert J. Howlett

  3. School of Electrical and Information Engineering, Knowledge Based Intelligent Engineering Systems Centre, University of South Australia, Mawson Lakes, 5095, Mawson Lakes, SA, Australia

    Lakhmi C. Jain

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© 2004 Springer-Verlag Berlin Heidelberg

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Takahashi, K., Ohsawa, Y., Matsumura, N. (2004). Emergence of Product Value from On-line Communications. In: Negoita, M.G., Howlett, R.J., Jain, L.C. (eds) Knowledge-Based Intelligent Information and Engineering Systems. KES 2004. Lecture Notes in Computer Science(), vol 3214. Springer, Berlin, Heidelberg. https://doi.org/10.1007/978-3-540-30133-2_110

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  • DOI: https://doi.org/10.1007/978-3-540-30133-2_110

  • Publisher Name: Springer, Berlin, Heidelberg

  • Print ISBN: 978-3-540-23206-3

  • Online ISBN: 978-3-540-30133-2

  • eBook Packages: Springer Book Archive

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