Abstract
This paper conducts an experimental study on university web pages to examine whether the hyperlink style affects users’ feelings of a web page. We categorize 3 hyperlink styles, including text only, text and symbol, and text and icon. A grey relational analysis conducted suggests that the hyperlink style is a crucial element in user-centered web page design. The experimental study identifies 7 web page design elements and 33 representative webs pages as experimental samples for developing a neural network (NN) model. The NN mode is used to examine the complex relationship between 7 design elements and 3 users’ feelings of web pages. With the NN model, a web page design database is built consisting of 3,645 different combinations of design elements, together with their associated feeling values. As a general rule, a web page with the ”text only” hyperlinks has the highest possibility of being easiest and clearest. A web page with the ”text and symbol” hyperlinks will have the most classic look, while the ”text and icon” hyperlinks will make the web page have the most modern appearance. These design-supporting results provide useful insights in facilitating the user-centered web design process.
Preview
Unable to display preview. Download preview PDF.
Similar content being viewed by others
References
Amichai-Hamburger, Y., Fine, A., Goldstein, A.: The Impact of Internet Interactivity and Need for Closure on Consumer Preference. Computers in Human Behavior 20, 103–117 (2004)
Amichai-Hamburger, Y., Kaynar, O., Fine, A.: The Effects of Need for Cognition on Internet Use. Computers in Human Behavior 23, 880–891 (2007)
Caplan, S.: Using Focus Groups Methodology for Ergonomic Design. Ergonomic 33, 527–533 (1990)
Cheng, H.-I., Patterson, P.E.: Iconic Hyperlinks on E-Commerce Websites. Applied Ergonomics 38, 65–69 (2007)
Conklin, J.: Hypertext: An Introduction and Survey. IEEE Computer 20, 17–40 (1987)
Deng, J.L.: Control Problems of Grey System. System and Control Letters 1, 288–294 (1982)
Guan, S.-S., Lin, Y.-C.: Building the Web Design System Using the Kansei Engineering. Journal of Design 17, 59–74 (2002)
Ishihara, S., Ishihara, K., Nagamachi, M.: An Automatic Builder for a Kansei Engineering Expert System Using Self-Organizing Neural Networks. International Journal of Industrial Ergonomics 15, 25–37 (1995)
Lai, H.-H., Lin, Y.-C., Yeh, C.-H.: Form Design of Product Image Using Grey Relational Analysis and Neural Network Models. Computers and Operations Research 32, 2689–2711 (2005)
Lai, H.-H., Lin, Y.-C., Yeh, C.-H., Wei, C.-H.: User Oriented Design for the Optimal Combination on Product Design. International Journal of Production Economics 100, 253–267 (2006)
Lin, Y.-C., Lai, H.-H., Yeh, C.-H.: Consumer-Oriented Product Form Design Based on Fuzzy Logic: A Case Study of Mobile Phones. International Journal of Industrial Ergonomics 37, 531–543 (2007)
Nagamachi, M.: Kansei Engineering: A New Ergonomics Consumer-Oriented Technology for Product Development. International Journal of Industrial Ergonomics 15, 3–10 (1995)
Negnevitsky, M.: Artificial Intelligence. Addison-Wesley, New York (2002)
Nelson, M., Illingworth, W.T.: A Practical Guide to Neural Nets. Addison-Wesley, New York (1991)
Nielsen, J.: Usability Engineering. Academic Press, United Kingdom (1993)
Nielsen, J.: Hypertext and Hypermedia. Academic Press, New York (1993)
Nielsen, J.: Top Ten Mistakes in Web Design. Sunsoft Distinguished Engineer (1996)
Ozok, A.A., Salvendy, G.: Measuring Consistency of Web Page Design and Its Effects on Performance and Satisfaction. Ergonomics 43, 443–460 (2000)
Qu, Z., Ghorbani, R.P., Li, H., Hunter, R.L., Hannah, C.D.: Advantages of Combined Touch Screen Technology and Text Hyperlink for the Pathology Grossing Manual: a Simple Approach to Access Instructive Information in Biohazardous Environments. Human Pathology 38, 420–425 (2007)
Ruddle, R.A., Howes, A., Payne, S.J., Jones, D.M.: The Effects of Hyperlinks on Navigation in Virtual Environments. International Journal of Human-Computer Studies 53, 551–581 (2000)
Weinreich, H., Lamersdorf, W.: Concepts for Improved Visualization of Web Link Attributes. Computer Networks 33, 403–416 (2000)
Yeh, C.-H., Lin, Y.-C.: Neural Network Models for Transforming Consumer Perception into Product Form Design. In: Wang, J., Yi, Z., Żurada, J.M., Lu, B.-L., Yin, H. (eds.) ISNN 2006. LNCS, vol. 3973, pp. 799–804. Springer, Heidelberg (2006)
Author information
Authors and Affiliations
Editor information
Rights and permissions
Copyright information
© 2008 Springer-Verlag Berlin Heidelberg
About this paper
Cite this paper
Yeh, CH., Lin, YC. (2008). User-Centered Design of Web Pages. In: Gervasi, O., Murgante, B., Laganà, A., Taniar, D., Mun, Y., Gavrilova, M.L. (eds) Computational Science and Its Applications – ICCSA 2008. ICCSA 2008. Lecture Notes in Computer Science, vol 5073. Springer, Berlin, Heidelberg. https://doi.org/10.1007/978-3-540-69848-7_12
Download citation
DOI: https://doi.org/10.1007/978-3-540-69848-7_12
Publisher Name: Springer, Berlin, Heidelberg
Print ISBN: 978-3-540-69840-1
Online ISBN: 978-3-540-69848-7
eBook Packages: Computer ScienceComputer Science (R0)