Skip to main content

A Study to Apply Intelligent Agents for B2C Shopping Mall

  • Conference paper
Agent and Multi-Agent Systems: Technologies and Applications (KES-AMSTA 2007)

Part of the book series: Lecture Notes in Computer Science ((LNAI,volume 4496))

  • 808 Accesses

Abstract

The spread of internet is so rapid that emerging e-Business is making dramatic changes in this digital economy. An important component of e-Business research is the issue of the effective marketing in the keen competition. Many agents are developed to help buyers handle the dynamic purchasing environment and reduce the complexity of purchasing data. However, while most existing agents are focused on buyers’ needs, prior research on agents lacks the sellers’ perspectives. This study is intended to demonstrate the agent system that supports analysis of buyers’ purchasing data and predicts their behavior so that sellers can develop more systematic marketing strategies.

This is a preview of subscription content, log in via an institution to check access.

Access this chapter

Institutional subscriptions

Preview

Unable to display preview. Download preview PDF.

Unable to display preview. Download preview PDF.

Similar content being viewed by others

References

  1. Bogonikolos, N., Fragoudis, D., Likothnnasis, L.: Archimedes: An Intelligent Agent for Adaptive Personalized Navigation within a Web Server. In: Shriver, B., Sprague, R. (eds.) Proceedings of the 32nd International Conference on Systems Science (HICSS), Maui, HI, IEEE Computer Society Press, Los Alamitos (1999)

    Google Scholar 

  2. Borselius, N.: Mobile agent security. Electronics & Communication Engineering Journal 14(5), 211–218 (2002)

    Article  Google Scholar 

  3. Chavez, A., Maes, P.: Kasbsh: An Agent Marketplace for Buying and Selling Goods. In: Proceedings of the First International Conference on the Practical Application of Intelligent Agents and Multi~Agent Technology, London, UK (1996)

    Google Scholar 

  4. Choi, H.R., Kim, H.S., Park, Y.J., Kim, K.H., Joo, M.H., Sohn, H.S.: A Sales Agent for Part Manufacturers: VMSA. Decision Support Systems, 333–346 (2000)

    Google Scholar 

  5. Fulkerson, B.: A Response to Dynamic Change in the Market Place. Decision Support Systems, 199–214 (1997)

    Google Scholar 

  6. Fatima, S.S., Wooldridge, M.J., Jennings, N.R.: An agenda-based framework for multi-issue negotiation. Artificial Intelligence 152(1), 1–45 (2004)

    Article  MathSciNet  MATH  Google Scholar 

  7. Field, S., Waidner, M.: Electronic commerce. Computer Networks Journal (Special issue) 32(6) (2000)

    Google Scholar 

  8. Fernandez, E., Olmedo, R.: An agent model based on ideas of concordance and discordance for group ranking problems. Decision Support Systems 39(3), 429–443 (2005)

    Article  Google Scholar 

  9. Klein, M., Dellarocas, C.: Exception Handling in agent Systems. In: Proceedings of the Third International Conference on Autonomous Agents, Seatlle, Washington, pp. 62–68. ACM Press, New York (1999)

    Chapter  Google Scholar 

  10. Klein, M., Faratin, P., Sayama, H., Bar-Yam, Y.: Negotiating complex contracts. In: Proceedings of the ACM International Joint Conference on Autonomous Agents and Multi-Agent Systems, Bologna, Italy (July 2002)

    Google Scholar 

  11. Kuo, M.H., Lin, M.J.: Using Software Agents to Retrieve Information from WWW. In: SCI’2000, Orlando, Florida, USA, pp. 400–405 (2000)

    Google Scholar 

  12. Machlis, S.: Agent Technology. Computerworld 33(12), 69 (1999)

    Google Scholar 

  13. Maes, P.: Agents That Reduce Work and Information Overload. Communications of the ACM 37(7), 30–40 (1994)

    Article  Google Scholar 

  14. Maes, P., Guttman, R.H., Moukas, A.G.: Agents That Buy and Sell. Communication of the ACM 42(3), 81–87 (1999)

    Article  Google Scholar 

  15. Nissen, M.: Intelligent Agent: A Technology and Business Application Analysis (1995)

    Google Scholar 

  16. Nwana, H.: Software Agents: An Overview. Knowledge Engineering Review 11(3), 1–40 (1996)

    Article  Google Scholar 

  17. Picco, G.P.: Mobile agents: an introduction. Microprocessors and Microsystems 25(2), 65–74 (2001)

    Article  Google Scholar 

  18. Roussaki, I., Louta, M., Pechlivanos, L.: An efficient negotiation model for the next generation electronic market-place. In: Proceedings of the 12th IEEE Mediterranean Electrotechnical Conference (MELECON 2004), Dubrovnic, Croatia, May 2004 (2004a)

    Google Scholar 

  19. Shaw, M.J., Gardner, D.M., Thoma, H.: Research Opportunities in Electronic Commerce. Decision Support Systems, 149–156 (1997)

    Google Scholar 

  20. Li, T.-P., Huang, J.S.: A Framework for Applying Intelligent Agents to Support Electronic Trading. Decision Support Systems, 305–317 (2000)

    Google Scholar 

  21. Wooldridge, M., Jennings, N.: Intelligent Agents: Theory and Practice. Knowledge Engineering Review 10(2), 115–152 (1998)

    Article  Google Scholar 

Download references

Author information

Authors and Affiliations

Authors

Editor information

Ngoc Thanh Nguyen Adam Grzech Robert J. Howlett Lakhmi C. Jain

Rights and permissions

Reprints and permissions

Copyright information

© 2007 Springer-Verlag Berlin Heidelberg

About this paper

Cite this paper

Hwang, HJ. (2007). A Study to Apply Intelligent Agents for B2C Shopping Mall. In: Nguyen, N.T., Grzech, A., Howlett, R.J., Jain, L.C. (eds) Agent and Multi-Agent Systems: Technologies and Applications. KES-AMSTA 2007. Lecture Notes in Computer Science(), vol 4496. Springer, Berlin, Heidelberg. https://doi.org/10.1007/978-3-540-72830-6_63

Download citation

  • DOI: https://doi.org/10.1007/978-3-540-72830-6_63

  • Publisher Name: Springer, Berlin, Heidelberg

  • Print ISBN: 978-3-540-72829-0

  • Online ISBN: 978-3-540-72830-6

  • eBook Packages: Computer ScienceComputer Science (R0)

Publish with us

Policies and ethics