Abstract
Based on the end user’s exact location, providing useful information and location based services (LBS) through wireless pervasive devices at right place and right time could be beneficial to both businesses and their customers. However, the adoption rates of these location-aware pervasive services from the consumption side are still low, implying that there might be some reasons keeping the potential users away from using LBS. This research attempted to find out such reasons by investigating what factors would negatively influence users’ adoption of LBS. A hybrid approach, integrating a qualitative method, ZMET, with the quantitative data analysis of the samples collected from a subsequent questionnaire survey, was designed and implemented in this study to elicit and validate potential LBS users’ in-depth feelings. Our study results show that cost, worry of security & privacy Issues, worry of quality of LBS information, and lack of cognition of LBS are the barriers impeding mobile service users’ adoption of LBS applications. Our findings can be referenced by service providers for the purpose of the design and development of successful business applications to catch the revolutionary opportunity and benefit of LBS.
This is a preview of subscription content, log in via an institution to check access.
Access this chapter
Tax calculation will be finalised at checkout
Purchases are for personal use only
Preview
Unable to display preview. Download preview PDF.
References
BWCS Research: Wireless Location on Target? (2004), http://www.trueposition.com/WirelessLocOnTarget.pdf
Schiller, J., Voisard, A.: Location-Based Services. In: Data Management Systems. Morgan Kaufmann Series, Morgan Kaufmann, Washington (2004)
Kühn, P.J.: Location-Based Services in Mobile Communication Infrastructures. AEU - International Journal of Electronics and Communications 58(3), 159–164 (2004)
Pura, M.: Linking Perceived Value and Loyalty in Location-Based Mobile Services. Managing Service Quality 15(6), 509–538 (2005)
Zaltman, G.: Metaphorically Speaking: New Technique Uses Multidisciplinary Ideas to Improve Qualitative Research. Marketing Research 8(2), 13–20 (1996)
Catchings-Castello, G.: The ZMET Alternative. Marketing Research 12(2), 6–12 (2000)
Coulter, R.A., Zaltman, G., Coulter, K.S.: Interpreting Consumer Perceptions of Advertising: An Application of the Zaltman Metaphor Elicitation Technique. Journal of Advertising 30(4), 1–21 (2001)
Zaltman, G.: How Customers Think: Essential Insights into the Mind of the Market. Harvard Business School Press, Boston, MA (2003)
Nunnally, J.C., Bernstein, I.H.: Psychometric Theory. McGraw-Hill, New York (1994)
Bagozzi, R.P., Yi, Y.: On the Evaluation of Structural Equation Model. Journal of Academy of Marketing Science 16(1), 74–94 (1998)
Directorate General of Telecommunications: Penetration Rates of Major Telecom Services, Annual Report 2004. Ministry of Transportation and Communications, Taiwan, ROC (2005), http://www.dgt.gov.tw/chinese/About-dgt/Publication/94/images/pic-jpg/06.jpg
Author information
Authors and Affiliations
Editor information
Rights and permissions
Copyright information
© 2007 Springer-Verlag Berlin Heidelberg
About this paper
Cite this paper
Chang, S.E., Hsieh, YJ., Lee, TR., Liao, CK., Wang, ST. (2007). A User Study on the Adoption of Location Based Services. In: Chang, K.CC., et al. Advances in Web and Network Technologies, and Information Management. APWeb WAIM 2007 2007. Lecture Notes in Computer Science, vol 4537. Springer, Berlin, Heidelberg. https://doi.org/10.1007/978-3-540-72909-9_32
Download citation
DOI: https://doi.org/10.1007/978-3-540-72909-9_32
Publisher Name: Springer, Berlin, Heidelberg
Print ISBN: 978-3-540-72908-2
Online ISBN: 978-3-540-72909-9
eBook Packages: Computer ScienceComputer Science (R0)