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Augmented Reality E-Commerce Assistant System: Trying While Shopping

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Human-Computer Interaction. Interaction Platforms and Techniques (HCI 2007)

Part of the book series: Lecture Notes in Computer Science ((LNPSE,volume 4551))

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Abstract

Traditional electronic commerce (e-commerce) is limited, because it cannot provide enough direct information about products to online consumers. The technology presented in this paper shows how Augmented Reality (AR) can be used to help overcome the limitations and enhance e-commerce systems. An e-commerce assistant tool was developed, using user-centered design principles. The tool was developed as an Internet plugin, so it can be used on different kinds of computers and handheld devices. A usability experiment was conducted, to compare the developed AR e-commerce assistant tool with traditional e-commerce and Virtual Reality (VR) e-commerce systems. Results show that an AR e-commerce system can provide more direct information about products than traditional or VR e-commerce systems.

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Author information

Authors and Affiliations

  1. Human Computer Interaction Program, Iowa State University, Ames, IA, USA

    Yuzhu Lu & Shana Smith

Authors
  1. Yuzhu Lu
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  2. Shana Smith
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Editor information

Julie A. Jacko

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© 2007 Springer-Verlag Berlin Heidelberg

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Lu, Y., Smith, S. (2007). Augmented Reality E-Commerce Assistant System: Trying While Shopping. In: Jacko, J.A. (eds) Human-Computer Interaction. Interaction Platforms and Techniques. HCI 2007. Lecture Notes in Computer Science, vol 4551. Springer, Berlin, Heidelberg. https://doi.org/10.1007/978-3-540-73107-8_72

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  • DOI: https://doi.org/10.1007/978-3-540-73107-8_72

  • Publisher Name: Springer, Berlin, Heidelberg

  • Print ISBN: 978-3-540-73106-1

  • Online ISBN: 978-3-540-73107-8

  • eBook Packages: Computer ScienceComputer Science (R0)

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