Abstract
In a persuasive communication, not only the content of the message but also its source, and the type of communication can influence its persuasiveness on the audience. This paper compares the effects on the audience of direct versus indirect communication, one-sided versus two-sided messages, and one agent presenting the message versus a team presenting the message.
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Nguyen, H., Masthoff, J., Edwards, P. (2007). Persuasive Effects of Embodied Conversational Agent Teams. In: Jacko, J.A. (eds) Human-Computer Interaction. HCI Intelligent Multimodal Interaction Environments. HCI 2007. Lecture Notes in Computer Science, vol 4552. Springer, Berlin, Heidelberg. https://doi.org/10.1007/978-3-540-73110-8_19
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DOI: https://doi.org/10.1007/978-3-540-73110-8_19
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