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The Effects of Mobile Service Quality and Technology Compatibility on Users’ Perceived Playfulness

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Human-Computer Interaction. HCI Applications and Services (HCI 2007)

Part of the book series: Lecture Notes in Computer Science ((LNPSE,volume 4553))

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Abstract

There is a growing body of research into Mobile Information and Entertainment Services in recent years. This study explored the effect of mobile service quality and its compatibility to mobile technology on users’ perceived playfulness toward these services. Perceived Service Quality and Perceived Technology Compatibility were found to influence users’ Perceived Playfulness. Furthermore, Perceived Technology Compatibility significantly mediated the relationship between Perceived Service Quality and Perceived Playfulness. This suggests that service attributes need to be aligned with mobile phone functionalities to enhance user’s Perceived Playfulness. In addition, Perceived Usefulness, Ease of Use and Personalization were the three most important service quality aspects that influenced Perceived Playfulness.

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Authors and Affiliations

  1. School of Computing and Mathematical Sciences, Private Bag 92006, Auckland 1020, New Zealand

    Felix B. Tan & Jacky P. C. Chou

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  1. Felix B. Tan
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  2. Jacky P. C. Chou
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Julie A. Jacko

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Tan, F.B., Chou, J.P.C. (2007). The Effects of Mobile Service Quality and Technology Compatibility on Users’ Perceived Playfulness. In: Jacko, J.A. (eds) Human-Computer Interaction. HCI Applications and Services. HCI 2007. Lecture Notes in Computer Science, vol 4553. Springer, Berlin, Heidelberg. https://doi.org/10.1007/978-3-540-73111-5_113

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  • DOI: https://doi.org/10.1007/978-3-540-73111-5_113

  • Publisher Name: Springer, Berlin, Heidelberg

  • Print ISBN: 978-3-540-73109-2

  • Online ISBN: 978-3-540-73111-5

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