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The Antecedents of Online Consumers’ Perceived Usefulness of Website: A Protocol Analysis Approach

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Human-Computer Interaction. HCI Applications and Services (HCI 2007)

Part of the book series: Lecture Notes in Computer Science ((LNPSE,volume 4553))

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Abstract

Internet-based interactive multimedia technologies enable online firms to display featured products via a variety of product information and various presentation formats. This study investigates how consumers evaluate the usefulness of online product presentations from their experience with the virtual products. Three different product displays on two products are tested in a survey. Using a written protocol analysis approach, the study has confirmed our expectations on the impact of information quality and system quality on consumers’ online shopping experience.

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Authors and Affiliations

  1. Department of Information Systems, National University of Singapore,  

    Cheng Yi & Zhenhui Jiang

Authors
  1. Cheng Yi
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  2. Zhenhui Jiang
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Julie A. Jacko

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Yi, C., Jiang, Z. (2007). The Antecedents of Online Consumers’ Perceived Usefulness of Website: A Protocol Analysis Approach. In: Jacko, J.A. (eds) Human-Computer Interaction. HCI Applications and Services. HCI 2007. Lecture Notes in Computer Science, vol 4553. Springer, Berlin, Heidelberg. https://doi.org/10.1007/978-3-540-73111-5_17

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  • DOI: https://doi.org/10.1007/978-3-540-73111-5_17

  • Publisher Name: Springer, Berlin, Heidelberg

  • Print ISBN: 978-3-540-73109-2

  • Online ISBN: 978-3-540-73111-5

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