Abstract
The purpose of this study was to investigate the differences in fashion lifestyles, shopping orientation, the perception of time constraints and shopping cost among two consumer groups(day and night-time internet shopping mall users). 1. Fashion lifestyles depend on fashion leadership, the importance of fashion, fashion imitation and fashion indifference. Compared to night-time users, day-time users showed relatively low interest in fashion while night-time users showed a high degree of fashion persuit. 2. Shopping orientation was summarized as six factors; Enjoyment shopping orientation, Fashion orientation, Brand orientation, Convenience/time saving, Price conscious orientation, Practical orientation. Night-time users were also noted to have a high interest in fashion and tendencies to pursue brand names and trends. 3. Not much difference was shown between the two groups about perception of time constraints and shopping costs.
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© 2007 Springer-Verlag Berlin Heidelberg
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Yoon, S.h., Kweon, S.a. (2007). A Study on the Characteristics for the Day and Night Time Consumer Groups of Internet Shopping Malls. In: Jacko, J.A. (eds) Human-Computer Interaction. HCI Applications and Services. HCI 2007. Lecture Notes in Computer Science, vol 4553. Springer, Berlin, Heidelberg. https://doi.org/10.1007/978-3-540-73111-5_18
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DOI: https://doi.org/10.1007/978-3-540-73111-5_18
Publisher Name: Springer, Berlin, Heidelberg
Print ISBN: 978-3-540-73109-2
Online ISBN: 978-3-540-73111-5
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