Getting the Most Out of Personas for Product Usability Enhancements

Abstract

In User-Centered Design, there is always the need to precisely define the user attributes, so that the product can be designed based on the patterns of these attributes. The methods of user definitions include quantitative segmentation analysis, as well as qualitative research on the patterns of user behaviors. Because these attributes are often complicated and abstract, researchers may have difficulty communicating these patterns to other team members.

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