Abstract
This paper reviews research in both information content and perceived informativeness in the literature, and examines the causal effect of two information content factors on perceived informativeness. A 2x2 factorial design was adopted in an experiment involving a hypothetical online retailer. Results from 120 surveys collected show strong support of the two hypotheses in the expected direction, i.e., both price and quality information had a significantly positive effect on perceived informativeness. Data also indicate that perceived informativeness is a significant predictor of visitor attitude toward the site and visitor intention to revisit.
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Gao, Y. (2007). Does Information Content Influence Perceived Informativeness? An Experiment in the Hypermedia. In: Smith, M.J., Salvendy, G. (eds) Human Interface and the Management of Information. Methods, Techniques and Tools in Information Design. Human Interface 2007. Lecture Notes in Computer Science, vol 4557. Springer, Berlin, Heidelberg. https://doi.org/10.1007/978-3-540-73345-4_5
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DOI: https://doi.org/10.1007/978-3-540-73345-4_5
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