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Online Shopping Using a Two Dimensional Product Map

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E-Commerce and Web Technologies (EC-Web 2007)

Part of the book series: Lecture Notes in Computer Science ((LNISA,volume 4655))

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Abstract

In this paper, we propose a user interface for online shopping that uses a two dimensional product map to present products. This map is created using multidimensional scaling (MDS). Dissimilarities between products are computed using an adapted version of Gower’s coefficient of similarity based on the attributes of the product. The user can zoom in and out by drawing rectangles. We show an application of this user interface to MP3 players and give an interpretation of the product map.

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Authors and Affiliations

  1. Econometric Institute, Erasmus University Rotterdam, The Netherlands

    Martijn Kagie, Michiel van Wezel & Patrick J. F. Groenen

Authors
  1. Martijn Kagie
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  2. Michiel van Wezel
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  3. Patrick J. F. Groenen
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Giuseppe Psaila Roland Wagner

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Kagie, M., van Wezel, M., Groenen, P.J.F. (2007). Online Shopping Using a Two Dimensional Product Map. In: Psaila, G., Wagner, R. (eds) E-Commerce and Web Technologies. EC-Web 2007. Lecture Notes in Computer Science, vol 4655. Springer, Berlin, Heidelberg. https://doi.org/10.1007/978-3-540-74563-1_9

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  • DOI: https://doi.org/10.1007/978-3-540-74563-1_9

  • Publisher Name: Springer, Berlin, Heidelberg

  • Print ISBN: 978-3-540-74562-4

  • Online ISBN: 978-3-540-74563-1

  • eBook Packages: Computer ScienceComputer Science (R0)

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