Skip to main content

Comparison of Consumer Behaviors in Taiwan Non-store Channels

  • Conference paper
Knowledge-Based Intelligent Information and Engineering Systems (KES 2007)

Part of the book series: Lecture Notes in Computer Science ((LNAI,volume 4694))

Abstract

This paper focuses on the customer behaviors of Taiwan non-store channels which are "Television Commerce", "Direct Mail and Catalog Marketing", and "Internet Commerce/e-shopping". A survey is conducted to compare consumers’ characteristics, motivations and differentiated between the stages of the buying process and behavior among those three channels. Finally, the results and suggestions are stated as an important reference for non-store retailers while developing the marketing strategies.

This is a preview of subscription content, log in via an institution to check access.

Access this chapter

Institutional subscriptions

Preview

Unable to display preview. Download preview PDF.

Unable to display preview. Download preview PDF.

Similar content being viewed by others

References

  1. Boxersox, D.J., Cooper, M.B.: Strategic Marketing Channel Management. McGraw-Hill, New York (1992)

    Google Scholar 

  2. Gross, C.W., Peterson, R.T.: Marketing Concepts and Decision Making. West Publishing, St. Paul, MN (1987)

    Google Scholar 

  3. Sheth, J.N.: An Integrative Theory of Patronage Preference and Behavior. In: Darden, W.R., Lusch, R.F. (eds.) Patronage Behavior and Retail Management, Elsevier Science Publishing Co., Inc, New York (1983)

    Google Scholar 

  4. Howard, J.A.: Consumer Behavior in Marketing Strategy. Prentice-Hall International, Inc, Englewood Cliffs (1989)

    Google Scholar 

  5. Huang, W.-C.: A Study on Consumer Behavior of Travel Products by Multilevel Marketing. Graduate Thesis, Nanhua University (2003)

    Google Scholar 

  6. Engel, J.F., Blackwell, R.D., Kollat, D.T.: Consumer Behavior, 7th edn. Fort Worth Dryden Press (1993)

    Google Scholar 

  7. Tsai, Y.-F.: The Influence of Purchase Involvement, Purchase Motivation and Website Environment Characteristics on Internet Purchase Intention for Fresh Vegetables. Graduate Thesis, National Chung Hsing University (2001)

    Google Scholar 

  8. Wu, M.-C.: A Study for the Purchasing Intention of Consumer in PDA. Graduate Thesis, National Taipei University (2001)

    Google Scholar 

Download references

Author information

Authors and Affiliations

Authors

Editor information

Bruno Apolloni Robert J. Howlett Lakhmi Jain

Rights and permissions

Reprints and permissions

Copyright information

© 2007 Springer-Verlag Berlin Heidelberg

About this paper

Cite this paper

Lin, L., Lee, HM., Lin, LH. (2007). Comparison of Consumer Behaviors in Taiwan Non-store Channels. In: Apolloni, B., Howlett, R.J., Jain, L. (eds) Knowledge-Based Intelligent Information and Engineering Systems. KES 2007. Lecture Notes in Computer Science(), vol 4694. Springer, Berlin, Heidelberg. https://doi.org/10.1007/978-3-540-74829-8_44

Download citation

  • DOI: https://doi.org/10.1007/978-3-540-74829-8_44

  • Publisher Name: Springer, Berlin, Heidelberg

  • Print ISBN: 978-3-540-74828-1

  • Online ISBN: 978-3-540-74829-8

  • eBook Packages: Computer ScienceComputer Science (R0)

Publish with us

Policies and ethics