Abstract
This paper focuses on the customer behaviors of Taiwan non-store channels which are "Television Commerce", "Direct Mail and Catalog Marketing", and "Internet Commerce/e-shopping". A survey is conducted to compare consumers’ characteristics, motivations and differentiated between the stages of the buying process and behavior among those three channels. Finally, the results and suggestions are stated as an important reference for non-store retailers while developing the marketing strategies.
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© 2007 Springer-Verlag Berlin Heidelberg
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Lin, L., Lee, HM., Lin, LH. (2007). Comparison of Consumer Behaviors in Taiwan Non-store Channels. In: Apolloni, B., Howlett, R.J., Jain, L. (eds) Knowledge-Based Intelligent Information and Engineering Systems. KES 2007. Lecture Notes in Computer Science(), vol 4694. Springer, Berlin, Heidelberg. https://doi.org/10.1007/978-3-540-74829-8_44
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DOI: https://doi.org/10.1007/978-3-540-74829-8_44
Publisher Name: Springer, Berlin, Heidelberg
Print ISBN: 978-3-540-74828-1
Online ISBN: 978-3-540-74829-8
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