Abstract
Advertisement dissemination is a promising M-commerce application which exploits the capabilities of mobile ad hoc networks to increase the visibility of the products being offered by merchants. The starting point is a merchant who generates an advertisement that is subsequently disseminated by citizens who carry mobile devices acting as network nodes. In this paper we present a novel system where users collaborating in offer dissemination are incentivized with e-coin rewards. Our system is proven to be secure and to preserve the privacy of nodes.
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Viejo, A., Sebé, F., Domingo-Ferrer, J. (2007). Secure and Private Incentive-Based Advertisement Dissemination in Mobile Ad Hoc Networks. In: Miyaji, A., Kikuchi, H., Rannenberg, K. (eds) Advances in Information and Computer Security. IWSEC 2007. Lecture Notes in Computer Science, vol 4752. Springer, Berlin, Heidelberg. https://doi.org/10.1007/978-3-540-75651-4_13
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DOI: https://doi.org/10.1007/978-3-540-75651-4_13
Publisher Name: Springer, Berlin, Heidelberg
Print ISBN: 978-3-540-75650-7
Online ISBN: 978-3-540-75651-4
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