Abstract
Work related to improving the performance of web based e-commerce servers has largely focused on providing better response times and higher throughput. However the most important performance metric for businesses is profitability. Thus it is imperative that online businesses identify valuable user sessions and ensure their completion in transient and persistent overload conditions. This paper introduces MyQoS, an extensible and easy to deploy framework for identifying valuable user sessions in e-commerce settings. MyQoS is specifically geared towards maximizing profitability through continuous monitoring of user behavior in online retail scenarios. It provides online retailers with the ability to offer differentiated levels of service based on the individual and collective usage pattern of customers. Our tests with the TPC-W retail setting demonstrate that MyQoS can provide the benefits of existing approaches and enable service providers to implement profit maximizing techniques that have so far been ignored in e-commerce applications.
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Ataullah, A. (2007). MyQoS: A Profit Oriented Framework for Exploiting Customer Behavior in Online e-Commerce Environments. In: Benatallah, B., Casati, F., Georgakopoulos, D., Bartolini, C., Sadiq, W., Godart, C. (eds) Web Information Systems Engineering – WISE 2007. WISE 2007. Lecture Notes in Computer Science, vol 4831. Springer, Berlin, Heidelberg. https://doi.org/10.1007/978-3-540-76993-4_45
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DOI: https://doi.org/10.1007/978-3-540-76993-4_45
Publisher Name: Springer, Berlin, Heidelberg
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