Abstract
In a persuasive communication, not only the message but also the source of the message can influence the persuasibility of the audience. This paper investigates whether displaying a static image of the source can affect the perceived credibility of a message that aims to promote regular exercise. We find a clear influence of the source’s appearance on the source’s credibility and that this effect is topic dependent. We also explore how the perceived source’s credibility for a particular topic correlates with the perceived credibility of a message on that topic.
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Nguyen, H., Masthoff, J. (2007). Is it Me or Is it what I say? Source Image and Persuasion. In: de Kort, Y., IJsselsteijn, W., Midden, C., Eggen, B., Fogg, B.J. (eds) Persuasive Technology. PERSUASIVE 2007. Lecture Notes in Computer Science, vol 4744. Springer, Berlin, Heidelberg. https://doi.org/10.1007/978-3-540-77006-0_29
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DOI: https://doi.org/10.1007/978-3-540-77006-0_29
Publisher Name: Springer, Berlin, Heidelberg
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