Abstract
Social psychology shows that the effect of a persuasive argument depends on characteristics of the person to be persuaded, including the person’s involvement with the topic and the discrepancy between the person’s current position on the topic and the argument’s position. Via a series of experiments, this paper provides insight into how the receiver’s position can be modelled computationally, as a function of the strength, feature importance, and position of arguments in a set.
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Nguyen, H., Masthoff, J., Edwards, P. (2007). Modelling a Receiver’s Position to Persuasive Arguments. In: de Kort, Y., IJsselsteijn, W., Midden, C., Eggen, B., Fogg, B.J. (eds) Persuasive Technology. PERSUASIVE 2007. Lecture Notes in Computer Science, vol 4744. Springer, Berlin, Heidelberg. https://doi.org/10.1007/978-3-540-77006-0_33
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DOI: https://doi.org/10.1007/978-3-540-77006-0_33
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