Abstract
Web search has come to dominate our consciousness as a convenience we take for granted, as a medium for connecting advertisers and buyers, and as a fast-growing revenue source for the companies that provide this service. Following a brief overview of the state of the art and how we got there, this talk covers a spectrum of technical challenges arising in web search- ranging from spam detection to auction mechanisms.
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© 2007 Springer-Verlag Berlin Heidelberg
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Raghavan, P. (2007). Web Search: Bridging Information Retrieval and Microeconomic Modeling. In: Aluru, S., Parashar, M., Badrinath, R., Prasanna, V.K. (eds) High Performance Computing – HiPC 2007. HiPC 2007. Lecture Notes in Computer Science, vol 4873. Springer, Berlin, Heidelberg. https://doi.org/10.1007/978-3-540-77220-0_5
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DOI: https://doi.org/10.1007/978-3-540-77220-0_5
Publisher Name: Springer, Berlin, Heidelberg
Print ISBN: 978-3-540-77219-4
Online ISBN: 978-3-540-77220-0
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