Abstract
The extended enterprise continuously creates partnerships with external partners for innovation. The structuring of these partners into networks and communities of practice is an efficient manner to manage their knowledge. In this paper, we show that strategic communities can emerge from managerial networks through a case study about a large manufacturing company, in the automotive industry, gathering its after sales services partners in a network, for the managerial collaboration, and the most strategic ones in a community. We use various data collection methods: interviews with the managers of the network and the strategic community, a survey dedicated to a sample from the network population, and a questionnaire to the strategic partners. We provide the mechanisms and dynamics of the managerial and strategic ties. The firsts are known-interdependencies, integrated IT-tools, trust and collaborative leadership. The successful collaboration contributes to the identification of the most strategic partners, thus the emergence of strategic ties. The strategic community uses a specific IT-tool to insert technical new knowledge that is filtered by strategic gatekeepers and benefits from a non-financial reward system to enhance knowledge sharing.
This is a preview of subscription content, log in via an institution to check access.
Access this chapter
Tax calculation will be finalised at checkout
Purchases are for personal use only
Preview
Unable to display preview. Download preview PDF.
References
Dyer, J.H., Singh, H.: The Relational View: Cooperative Strategy and Sources of Inter-Organizational Competitive Advantage. Academy of Management Review A 23(4), 660–679 (1998)
Lorenzoni, G., Lipparini, A.: The leveraging of interfirm relationships as a distinctive organizational capability: a longitudinal study. Strategic Management Journal 20(4), 317–337 (1999)
Takeishi, A.: Knowledge Partitioning in the Inter-Firm division of labour: The Case of Automotive product development. Organization Science A 13(3), 321–338 (2002)
Clark, K.B., Fujimoto, T.: Product Development Performance. Strategy, Organization, and Management in the World Automobile Industry. Harvard Business School Press, Boston (1991)
Wasti, S.N., Liker, J.K.: Collaborating with Suppliers in Product Development: A U.S. and Japan Comparative Study. IEEE Transactions on Engineering Management A 46(4), 444–465 (1999)
Tidd, J., Bessant, J., Pavitt, K.: Managing Innovation: Integrating Technological, Market and Organizational change, 3rd edn. John Wiley & Sons, Ltd., Chichester (2005)
Ahuja, G.: Collaboration Networks, Structural Holes, and Innovation: A Longitudinal Study, Administrative Science Quarterly (2000)
Brown, J.S., Duguid, P.: Organizational learning and communities of practice: Toward a unified view of working, learning, and innovation. Organization Science 2(1), 40–57 (1991)
Wenger, E., Snyder, W.M.: Communities of Practice: The Organizational Frontier, pp. 139–145. Harvard Business Review (2000)
Weenig, M.W.H., Midden, C.J.H.: Communication network influences on information diffusion and persuasion. Journal of Personality and Social Psychology 61, 734–742 (1991)
Weenig, M.W.H.: The strength of weak and strong communication ties in a community information program. Journal of Applied Social Psychology 23, 1712–1731 (1993)
Weenig, M.W.H.: Communication networks in the diffusion of an innovation in an organization. Journal of Applied Social Psychology 29, 1072–1092 (1999)
Romano, A., Passiante, G.: Un modello per la gestione innovativa dei Sistemi Economici locali - Il Sistema Innovativo Virtuale. In: Valdani, E., Ancarani, F. (eds.) Strategie di marketing del territorio, Ed. EGEA, Milano, pp. 83–112 (2000)
Seufert, A., von Krogh, G., Bach, A.: Toward knowledge networking. Journal of Knowledge management 2(3), 180–190 (1999)
Magnusson, M.G.: Managing the knowledge landscape of an MNC: Knowledge networks at Ericsson. Knowledge and Processes Management 11(4), 261–272 (2004)
Wenger, E., McDermott, R., Snyder, W.: Cultivating communities of practice. McGraw-Hill, Europe (2002)
Lipnack, J., Stamps, J.: Virtual Teams: Reaching Across Space, Time, and Organizations with technology. John Wiley and Sons, Chichester (1997)
Kodama, M.: Strategic innovation at large companies through strategic community management: an NTT multimedia revolution case study. European Journal of Innovation Management 2, 95–108 (1999)
Kodama, M.: New business through strategic community management: case study of multimedia business field. International Journal of Human Resource Management 11, 1062–1084 (2001)
Kodama, M.: Strategic partnership with innovative customers: a Japanese case study. Information Systems Management 19(2), 31–52 (2002)
Kodama, M.: New knowledge creation through leadership-based strategic community—a case of new product development in IT and multimedia business fields. Technovation 25(8), 895–908 (2005)
Konsynski, B.R.: Strategic control in the extended enterprise. IBM systems journal 32(1) (1993)
Davis, E.W., Speckman, R.E.: The Extended Enterprise: Gaining Competitive Advantage through Collaborative Supply Chains. Prentice Hall, Englewood Cliffs (2007)
Passiante, G., Fayyoumi, A., Filieri, R., Taifi, N.: Modelling the Extended Enterprise in the digital economy: some empirical evidence. In: Proceedings of the 8th GITMA conference, Napoli, Italy (June 2007)
Wheelwright, S.C., Clark, K.B.: Revolutionizing Product Development. Free Press, New York (1992)
Goffin, K.: Customer support –A cross-industry study of distribution channels and strategies. International Journal of Physical Distribution and Logistics Management 29(6), 352–374 (1999)
Goffin, K., New, C.: Customer support and new product development - An exploratory study. International Journal of Operations & Production Management 21(3) (2001)
Saccania, N., Johanssonb, P., Peronaa, M.: Configuring the after-sales service supply chain: A multiple case study. Int. J. Production Economics 110, 52–69 (2007)
Author information
Authors and Affiliations
Editor information
Rights and permissions
Copyright information
© 2008 Springer-Verlag Berlin Heidelberg
About this paper
Cite this paper
Corallo, A., Taifi, N., Passiante, G. (2008). Strategic and Managerial Ties for the New Product Development. In: Lytras, M.D., et al. The Open Knowlege Society. A Computer Science and Information Systems Manifesto. WSKS 2008. Communications in Computer and Information Science, vol 19. Springer, Berlin, Heidelberg. https://doi.org/10.1007/978-3-540-87783-7_50
Download citation
DOI: https://doi.org/10.1007/978-3-540-87783-7_50
Publisher Name: Springer, Berlin, Heidelberg
Print ISBN: 978-3-540-87782-0
Online ISBN: 978-3-540-87783-7
eBook Packages: Computer ScienceComputer Science (R0)