Abstract
This paper presents the results from a study conducted on the effect of differing factors on a customer’s attitude towards using Internet shopping in Japan. The research model used was an extended version of the consumers’ acceptance of virtual stores model with the addition of a new factor, need specificity, and a grouping of critical success factors based on their customer-centric and website-centric viewpoints sources. It examines how differences in the individual characteristics of customers affect the actual use of Internet shopping. According to an online questionnaire filled out by 1,215 online customers used to conduct a multiple regression analysis and a structural equation modeling analysis, the participant’s gender, education level, innovativeness, net-orientation, and need specificity, which are the factors for the customer-centric viewpoints, have a positive impact on the actual use of Internet shopping. The implication also shows that Japanese online customers do not worry about the quality of service of Internet shopping, a factor in the website-centric viewpoint, as significantly as offline customers do.
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Atchariyachanvanich, K., Okada, H., Sonehara, N. (2008). Critical Success Factors of Internet Shopping: The Case of Japan. In: Filipe, J., Obaidat, M.S. (eds) E-business and Telecommunications. ICETE 2007. Communications in Computer and Information Science, vol 23. Springer, Berlin, Heidelberg. https://doi.org/10.1007/978-3-540-88653-2_7
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DOI: https://doi.org/10.1007/978-3-540-88653-2_7
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