Abstract
This paper is a survey report about why students use online video services. Based on the Technology Acceptance Model (TAM), a hypothesis model for online video services users was designed. The hypothesis model incorporates social influence, flow experience, comfortable communication, and advertisement interference into the basic TAM. With a questionnaire given to about 350 students, behaviors of online video service users were analyzed.
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Hiramatsu, A., Yamasaki, T., Nose, K. (2009). An Empirical Study of an Extended Technology Acceptance Model for Online Video Services. In: Omatu, S., et al. Distributed Computing, Artificial Intelligence, Bioinformatics, Soft Computing, and Ambient Assisted Living. IWANN 2009. Lecture Notes in Computer Science, vol 5518. Springer, Berlin, Heidelberg. https://doi.org/10.1007/978-3-642-02481-8_59
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DOI: https://doi.org/10.1007/978-3-642-02481-8_59
Publisher Name: Springer, Berlin, Heidelberg
Print ISBN: 978-3-642-02480-1
Online ISBN: 978-3-642-02481-8
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