Abstract
The User Centered Design (UCD) process is well established and used extensively in the industry, except with varying results. Upon engaging the customers in the iterative design process why it is that in some cases the UCD process results in a less than stellar outcome needs to be discussed. A thorough analysis of one scenario reveals that the design innovation means different things to various stakeholders. This paper is a case study illustrating ways of enhancing the UCD process while providing insight into varying viewpoints on the product innovation.
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© 2009 Springer-Verlag Berlin Heidelberg
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Yang, Y., Ektare, M. (2009). Innovation through Customers’ Eyes. In: Aykin, N. (eds) Internationalization, Design and Global Development. IDGD 2009. Lecture Notes in Computer Science, vol 5623. Springer, Berlin, Heidelberg. https://doi.org/10.1007/978-3-642-02767-3_48
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DOI: https://doi.org/10.1007/978-3-642-02767-3_48
Publisher Name: Springer, Berlin, Heidelberg
Print ISBN: 978-3-642-02766-6
Online ISBN: 978-3-642-02767-3
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