Lead Scoring Client’s Web Service

Abstract

What lead scoring does it assign a point value to who prospects are, how they interact with your company and what their need is for your product, the assumption being that the higher their score, the further they are along in the buy process. In this paper we describe our experiences and findings in applying lead scoring Web service. In particular, we focus on how to deploy Web service. We apply Axis framework for constructing Simple Object Access Protocol (SOAP) processors such as clients, which introduce practical approaches for Web service. We develop client’s Web service to invoke the lead scoring Web service using Java, which is an open source. At the same time we develop website to display scoring results to the user. We show that Web service make conversation easy between applications and applications as well as Web browser and server’s conversation.