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A Study of Cross-Functional Teams in the New Product Development Process

  • Conference paper
Proceedings of the 6th CIRP-Sponsored International Conference on Digital Enterprise Technology

Part of the book series: Advances in Intelligent and Soft Computing ((AINSC,volume 66))

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Abstract

This paper presents an exploratory model of the NPD process, a cross-functional NPD team and NPD performance. The construct of the NPD process includes eight items, whilst that of the NPD team includes five. The NPD performance construct is represented by three variables: commitment to new product quality, acceleration of new product launch, and achievement of company objectives. Our findings give decision makers and senior management evidence that will allow them to concentrate on more significant areas of NPD improvement in future. First, we find that the NPD team is a more important factor in the success or otherwise of NPD than the NPD process, and that effective communication and technical competence/talent are the two most important elements of the NPD team. Second, we find that the NPD process and NPD team do not jointly contribute to NPD performance. Third, while the NPD team has a positive impact on the NPD process, it has an insignificant impact on NPD performance.

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Author information

Authors and Affiliations

  1. Techtronic Industries Co. Ltd., Hong Kong

    R. C. P. Chung

  2. Department of Industrial and Systems Engineering, The Hong Kong Polytechnic University, Hong Kong

    S. L. Chan & W. H. Ip

Authors
  1. R. C. P. Chung
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  2. S. L. Chan
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  3. W. H. Ip
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Editor information

Editors and Affiliations

  1. Department of Industrial and Manufacturing Systems Engineering, The University of Hong Kong, Pokfulam Road, Hong Kong, China

    George Q. Huang  & K. L. Mak  & 

  2. Dept. Mechanical Engineering, University of Bath, BA2 7AY, Bath, United Kingdom

    Paul G. Maropoulos

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© 2010 Springer-Verlag Berlin Heidelberg

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Chung, R.C.P., Chan, S.L., Ip, W.H. (2010). A Study of Cross-Functional Teams in the New Product Development Process. In: Huang, G.Q., Mak, K.L., Maropoulos, P.G. (eds) Proceedings of the 6th CIRP-Sponsored International Conference on Digital Enterprise Technology. Advances in Intelligent and Soft Computing, vol 66. Springer, Berlin, Heidelberg. https://doi.org/10.1007/978-3-642-10430-5_30

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  • DOI: https://doi.org/10.1007/978-3-642-10430-5_30

  • Publisher Name: Springer, Berlin, Heidelberg

  • Print ISBN: 978-3-642-10429-9

  • Online ISBN: 978-3-642-10430-5

  • eBook Packages: EngineeringEngineering (R0)

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