Abstract
Following the successful proven concept of small and specialized exhibitions (so called showrooms) run by research institutions as windows to scientific innovation, the network BONITA (a project financed by the INTERREG IV B – Baltic Sea Region) extends the physical showrooms to virtual ones. While the basic idea of the physical showroom is to have an attractive exhibition area for demonstrating cutting edge-technologies in a tangible and accessible fashion and transmitting technological knowledge between science and a region, the main idea of the virtual showroom is to have centralized access to several exhibits located in different places resulting in distributed knowledge and bridging the gap between the physical and virtual world of museums and showrooms and between the expert and the visitor. The presentation of what is now technically feasible should be just one aspect of the showroom. It should also create a connection to what is technically imaginable, whereby the visionary aspects of the technology are communicated. The combination of tangible benefits and interdisciplinary visions for the future is an exceeding interesting one. Firstly it allows specific innovations to find their way to market more quickly, since they gain a higher profile and are in the public eye. On the other hand, long-term trends can also be created interactively and discussed within different target groups.
Access this chapter
Tax calculation will be finalised at checkout
Purchases are for personal use only
Preview
Unable to display preview. Download preview PDF.
Similar content being viewed by others
References
Hoffmann, P., Herczeg, M.: Wiki meets Museum - Die soziale Interaktion als Attraktivitätsgewinn für Web-Präsenzen im Kulturbetrieb. 1. Österreichische Wikiposium in Wien (2005) In: Stockinger, J., Leitner, H. (Hrsg.) Wikis im Social Web. Wikiposium 2005/06, Österreichische Computer Gesellschaf (2007)
Hoffmann, P., Herczeg, M.: Attraction by Interaction: Wiki Webs As A Way To Increase The Attractiveness Of Museums’ Web Sites. In: Trant, J., Bearman, D. (eds.) Museums and the Web, Proceedings, Toronto: Archives & Museum Informatics (2005) (Published March 31, 2005) http://www.archimuse.com/mw2005/papers/hoffmann/hoffmann.html
Hoffmann, P., Herczeg, M.: Soziale Interaktion mit Dinharazade - Kommentierung in einem interaktiven mobilen Audiosystem in Museen und Ausstellungen. 2. Österreichisches Wikiposium (2006). In: Stockinger, J., Leitner, H. (Hrsg.) Wikis im Social Web. Wikiposium 2005/06, Österreichische Computer Gesellschaft (2007)
Kua, E., Reder, M., Grossel, M.J.: Science in the News: A Study of Reporting Genomics. Public Understanding of Science 13, 309–322 (2004)
Priest, S.H.: Reinterpreting the audiences for media messages about science. In: Holliman, R., et al. (eds.) Investigating Science Communication in the Information Age: Implications for Public Engagement and Popular Media, pp. 223–236. Oxford University Press, Oxford (2009)
Public Understanding of Science, 19, 115 (2010); originally published online (March 31, 2009)
Seifert, F.: Local Steps in an International Career: A Danish-style Consensus Conference in Austria. Public Understanding of Science 15, 73–88 (2006)
Suleski, J., et al.: Scientists are talking, but mostly to each other: a quantitative analysis of research represented in mass media
Wynne, B.: Public Understanding of Science Research: New Horizons or Hall of Mirrors? Public Understanding of Science 1(1), 37–43 (1992)
Author information
Authors and Affiliations
Editor information
Editors and Affiliations
Rights and permissions
Copyright information
© 2010 Springer-Verlag Berlin Heidelberg
About this chapter
Cite this chapter
Woronowicz, T., Hoffmann, P., Boronowsky, M. (2010). Interseum - From Physical to Virtual Showrooms. In: Nguyen, N.T., Zgrzywa, A., Czyżewski, A. (eds) Advances in Multimedia and Network Information System Technologies. Advances in Intelligent and Soft Computing, vol 80. Springer, Berlin, Heidelberg. https://doi.org/10.1007/978-3-642-14989-4_1
Download citation
DOI: https://doi.org/10.1007/978-3-642-14989-4_1
Publisher Name: Springer, Berlin, Heidelberg
Print ISBN: 978-3-642-14988-7
Online ISBN: 978-3-642-14989-4
eBook Packages: EngineeringEngineering (R0)