Abstract
With the emergence of new technologies and modern methods of marketing and the increasing intensity of competition among firms and companies for attracting new customers and making them loyal, a novel automatic solution is needed more than ever. The combination of Electronic Customer Relationship Management (E-CRM) and Artificial Intelligence (AI) has appeared as a solution in recent years. Recommending appropriate products to customers according to their needs is one of the methods of CRM. This paper introduces a system named VALA. It is a product recommender system using adjustable customer profiles and a dynamic grouping process which recommends products to each customer dynamically, as his/her preferences change. In other words the User Interface (UI) alters automatically as the customer profile changes. This recommender system combines collaborative filtering and non-collaborative filtering methods in order to come up with useful and unique suggestions for each customer.
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Bahrainian, S.A., Bahrainian, S.M., Salarinasab, M., Dengel, A. (2010). Implementation of an Intelligent Product Recommender System in an e-Store. In: An, A., Lingras, P., Petty, S., Huang, R. (eds) Active Media Technology. AMT 2010. Lecture Notes in Computer Science, vol 6335. Springer, Berlin, Heidelberg. https://doi.org/10.1007/978-3-642-15470-6_19
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DOI: https://doi.org/10.1007/978-3-642-15470-6_19
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