Abstract
Business process management suites (bpms’s) represent one of the fastest growing segments in the software industry as organizations automate their key business processes. As this market matures, it is interesting to compare it to Chris Anderson’s ‘Long Tail.’ Although the 2004 “Long Tail” article in Wired magazine was primarily about the media and entertainment industries, it has since been applied (and perhaps misapplied) to other markets. Analysts describe a “Tail of BPM” market that is, perhaps, several times larger than the traditional bpms product market. This paper will draw comparisons between the concepts in Anderson’s article (and subsequent book) and the bpm solutions market.
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References
Anderson, C.: The Long Tail. Wired (October 2004), http://www.wired.com/wired/archive/12.10/tail.html
Wikipedia, http://en.wikipedia.org/wiki/Long_Tail
Anderson, C.: The Long Tail: Why the future of Business is Selling Less of More, Hyperion, New York, NY (2006)
See, for example Cantara, Michelle: bpm Research Index: Business Process Management Technologies, Gartner (September 3, 2009)
Wu, T.: The Wrong Tail: How to turn a powerful idea into a dubious theory of everything. Slate (July 21, 2006), http://www.slate.com/id/2146225
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Kruba, S., Meyer, J. (2010). The Tail of BPM. In: Zaman, M., Liang, Y., Siddiqui, S.M., Wang, T., Liu, V., Lu, C. (eds) E-business Technology and Strategy. CETS 2010. Communications in Computer and Information Science, vol 113. Springer, Berlin, Heidelberg. https://doi.org/10.1007/978-3-642-16397-5_23
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DOI: https://doi.org/10.1007/978-3-642-16397-5_23
Publisher Name: Springer, Berlin, Heidelberg
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