Social Email: A Framework and Application for More Socially-Aware Communications

Abstract

As online social networks (OSN) attempt to mimic real life social networks, we have made progress towards using OSNs to provide us with data to allow for richer and more robust online communications. In this paper, we present a novel approach towards socially-aware email. Currently, email provides too little control to the recipient. Our approach, dubbed SoEmail, provides social context to messages using an OSN’s underlying social graph. This not only gives the recipient control over who can message her, but it also provides her with an understanding of where the message originated from, socially. Furthermore, users who do not wish to use the built-in social aspect of SoEmail, can send and receive emails without any changes to their behavior. The modifications we made to the email application to provide this social context are not invasive and can be easily ignored by any existing email client. We built SoEmail on top of an existing framework, known as Davis Social Links, which allows SoEmail to be completely agnostic about the underlying OSN. We created a web-based, standards-based web client for SoEmail using Facebook and Gmail as the underlying systems which has been released for public use and has had a good adoption rate.