Abstract
The leap into the global market is not easy when it involves a provincial family business. This article demonstrates how adequate planning is fundamental in a small and medium-sized enterprise (SME) with the tight budget they have available to them, in order to be able to differentiate themselves in a highly competitive market, taking into accounts the benefits and risks involved. The Information Technology (IT) tools put in place will give the necessary support and allow for the possibility of increasing and improving the infrastructure as the company requires. An adequate strategy for the future to increases sales would be e-marketing techniques as well as the current promotions which contribute to diffusing the brand.
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Sainz de Abajo, B., García Salcines, E., Burón Fernández, F.J., López Coronado, M., de Castro Lozano, C. (2011). The Leap of a Provincial SME into the Global Market Using E-commerce: The Success of Adequate Planning. In: Cipolla Ficarra, F.V., de Castro Lozano, C., Nicol, E., Kratky, A., Cipolla-Ficarra, M. (eds) Human-Computer Interaction, Tourism and Cultural Heritage. HCITOCH 2010. Lecture Notes in Computer Science, vol 6529. Springer, Berlin, Heidelberg. https://doi.org/10.1007/978-3-642-18348-5_3
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DOI: https://doi.org/10.1007/978-3-642-18348-5_3
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