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e-Consumer Online Behavior: A Basis for Obtaining e-Commerce Performance Metrics

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ICT Innovations 2010 (ICT Innovations 2010)

Part of the book series: Communications in Computer and Information Science ((CCIS,volume 83))

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Abstract

Nowadays the e-Commerce and e-Business paradigm have prevailed all over the world, definitely changing the way of running businesses and shaping the new business environment. The Web-based business solutions have produced a novel type of a consumer, the e-Consumer, and a specific way of doing business on the Net, based upon the human – computer – Web interaction. The online behavior of the e-Consumer has proven to be a key not only to a successfulness of a given e-Commerce site, but also a key to obtain a significant knowledge about customer’s habits, needs, expectations, etc. Nonetheless, the e-Consumer online behavior can also be used as a basis for obtaining the basic Web performance metrics, necessary for assuring a relevant level of Quality of Service (QoS) through capacity planning. The paper aims to highlight some of the most important aspects of modeling e-Consumer online behavior regarding Web performance. We propose a novel approach to modeling online behavior, based on usage of Deterministic and Stochastic Petri Nets (DSPNs).

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Mitrevski, P., Hristoski, I. (2011). e-Consumer Online Behavior: A Basis for Obtaining e-Commerce Performance Metrics. In: Gusev, M., Mitrevski, P. (eds) ICT Innovations 2010. ICT Innovations 2010. Communications in Computer and Information Science, vol 83. Springer, Berlin, Heidelberg. https://doi.org/10.1007/978-3-642-19325-5_15

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  • DOI: https://doi.org/10.1007/978-3-642-19325-5_15

  • Publisher Name: Springer, Berlin, Heidelberg

  • Print ISBN: 978-3-642-19324-8

  • Online ISBN: 978-3-642-19325-5

  • eBook Packages: Computer ScienceComputer Science (R0)

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