A Study on the Protection of Consumers’ Rights and Interests in the C2C Mode of Network Transaction ——Taking www.taobao.com as an Example

Abstract

The mode of network transaction creates objective conditions for undesirable businessmen to accuse rights and interests of consumers because of its virtualization and uncertainty while it brings convenience to the numerous consumers. This paper analyzes the challenges for sake of protecting consumers’ rights and interests under environment of network transaction as well as makes researches, by taking www.taobao.com as an example, on the strategy of protecting consumers’ rights and interests in the C2C mode of network transaction. Via application on the protective service to consumers and on Alipay, the paper puts forward an idea of establishing a risk fund for improvement aiming at their defects with consideration of affirming the positive effect they have on the protection of consumers’ rights and interests, which also be of valuable reference to other network transaction platform of C2C mode.