Abstract
Internet advertising continues to show signs of healthy growth despite the current economic downturn, but online advertisements are often considered undesirable by most users. In this study, we focus on the impact these online advertisements have on users in Chile. The study was conducted in a laboratory setting with 80 student subjects. Results are helpful for both researchers and practitioners.
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© 2011 Springer-Verlag Berlin Heidelberg
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McCoy, S., Fernández Robin, C., Cortés, J.L. (2011). Investigating Online Advertising in Chile. In: Jacko, J.A. (eds) Human-Computer Interaction. Users and Applications. HCI 2011. Lecture Notes in Computer Science, vol 6764. Springer, Berlin, Heidelberg. https://doi.org/10.1007/978-3-642-21619-0_33
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DOI: https://doi.org/10.1007/978-3-642-21619-0_33
Publisher Name: Springer, Berlin, Heidelberg
Print ISBN: 978-3-642-21618-3
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