Abstract
Internet phenomena like Facebook or Twitter hold great potential for companies. The 21st century’s social networks are platforms for the (semi) public exchange of information. For an organisation, taking an active part in these conversations means gaining more trust, co-shaping its own image and obtaining knowledge from user-generated content. User-generated content can help optimise processes and act as a testimonial for the organisation’s services and products. This paper offers a conceptional process model facilitating external knowledge management within organisational communication measures in Social Media.
This is a preview of subscription content, log in via an institution.
Buying options
Tax calculation will be finalised at checkout
Purchases are for personal use only
Learn about institutional subscriptionsPreview
Unable to display preview. Download preview PDF.
References
Schüppel, J.: Wissensmanagement. In: Organisatorisches Lernen im Spannungsfeld von Wissens- und Lernbarrieren. Gabler, Wiesbaden (1996)
Kaplan, A.M., Haenlein, M.: Users of the World, Unite! The Challenges and Opportunities of Social Media. Business Horizons 53(1) (2010), http://dx.doi.org/10.1016/j.bushor.2009.09.003
Pelz, W.: Strategisches und Operatives Marketing. In: Ein Leitfaden zur Erstellung Eines Professionellen Marketing-Plans. Books on Demand, Norderstedt (2004)
Meerman Scott, D.: The New Rules of Marketing & PR. In: How to Use Social Media, Blogs, News Releases, Online Video, and Viral Marketing to Reach Buyers Directly. John Wiley & Sons, Hoboken (2010)
Lasswell, H.: The Structure and Function of Communication in Society. In: Bryson, L. (ed.) The Communication of Ideas. Institute for Religious and Social Studies, New York (1948)
Solis, B., Breakenridge, D.: Putting the Public Back in Public Relations. In: How Social Media Is Reinventing the Aging Business of PR. FT Press, Upper Saddle River (2009)
Brake, D., Safko, L.: The Social Media Bible. In: Tactics, Tools & Strategies for Business Success. John Wiley & Sons, Hoboken (2009)
Beer, D., Burrows, R.: Sociology and, of and in Web 2.0. Some Initial Considerations. Sociological Research Online 12 (2007), http://www.socresonline.org.uk/12/5/17.html
Nielsen, J.: Participation Inequality. Encouraging More Users to Contribute. Jakob Nielsen Blog (October 9, 2006), http://www.useit.com/alertbox/participation_inequality.html
Barbuto, J.E., Scholl, R.W.: Motivation Sources Inventory. Development and Validation of new Scales to Measure an Integrative Taxonomy of Motivation. Psychological Reports 82(3) (1998)
Maslow, A.H.: A Theory of Human Motivation. Psychological Review 50(4) (1943)
North, K., Probst, G., Romhardt, K.: Wissen Messen – Ansätze, Erfahrungen und Kritische Fragen. Zeitschrift für Führung und Organisation 3 (1998)
Author information
Authors and Affiliations
Editor information
Editors and Affiliations
Rights and permissions
Copyright information
© 2011 Springer-Verlag Berlin Heidelberg
About this paper
Cite this paper
Anger, I., Kittl, C. (2011). Learning from the User: An Approach to Encouraging User-Generated Content within the Context of Social Media Communications. In: Ariwa, E., El-Qawasmeh, E. (eds) Digital Enterprise and Information Systems. DEIS 2011. Communications in Computer and Information Science, vol 194. Springer, Berlin, Heidelberg. https://doi.org/10.1007/978-3-642-22603-8_39
Download citation
DOI: https://doi.org/10.1007/978-3-642-22603-8_39
Publisher Name: Springer, Berlin, Heidelberg
Print ISBN: 978-3-642-22602-1
Online ISBN: 978-3-642-22603-8
eBook Packages: Computer ScienceComputer Science (R0)