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User Loyalty of Reader’s Space: A Case Study of Social Network Services

  • Conference paper
Hybrid Learning (ICHL 2011)

Part of the book series: Lecture Notes in Computer Science ((LNTCS,volume 6837))

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Abstract

The paper analyses one of the Social Network Services, Reader’s Space to explore how to improve the user loyalty by tracing the repeated times, length of visit and depth of visit for 2 years. The result shows that the designed Reader’s Space is suitable for distance learners to participate and sharing each other, User loyalty is determined by the service quality and the trust between the users. Either the length or depth is critical to retain new users and find the sense of belonging.

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References

  1. Guo, Y.M., Liu, C.-T.: Loyalty Of Web 2.0 Sites: The Role Of Sense Of Belonging[DB/OL]. (2010), http://www.pacis-net.org/file/2010/S24-01.pdf

  2. Chacksfield, M.: 60% of Twitter users ’quit after a month’ [DB/OL] (2009), http://www.techradar.com/news/internet/60-of-twitter-users-quit-after-a-month---595710

  3. Peterson’s, E.: Blog at Web Analytics Demystified [DB/OL], http://blog.webanalyticsdemystified.com/weblog/2007/01/engagement-metric-defined-part-iv-in.html

  4. Sherman, E.: Social Network User Loyalty Erratic [DB/OL] (2009), http://www.bnet.com/blog/technology-business/social-network-user-loyalty-erratic/1144

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Author information

Authors and Affiliations

  1. Guangzhou Open University, Guangzhou, China

    Zhiwu Gong & Di Wu

Authors
  1. Zhiwu Gong
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  2. Di Wu
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Editor information

Editors and Affiliations

  1. Caritas Institute of Higher Education, 18, Chui Ling Road, Tseung Kwan O, Hong Kong, China

    Reggie Kwan

  2. Department of Computer Science, City University of Hong Kong, 83, Tat Chee Avenue, Kowloon Tong, Hong Kong, China

    Joseph Fong  & Lam-for Kwok  & 

  3. Centre for Cyber Learning, School of Professional and Continuing Education, The University of Hong Kong, Hong Kong, China

    Jeanne Lam

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© 2011 Springer-Verlag Berlin Heidelberg

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Cite this paper

Gong, Z., Wu, D. (2011). User Loyalty of Reader’s Space: A Case Study of Social Network Services. In: Kwan, R., Fong, J., Kwok, Lf., Lam, J. (eds) Hybrid Learning. ICHL 2011. Lecture Notes in Computer Science, vol 6837. Springer, Berlin, Heidelberg. https://doi.org/10.1007/978-3-642-22763-9_25

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  • DOI: https://doi.org/10.1007/978-3-642-22763-9_25

  • Publisher Name: Springer, Berlin, Heidelberg

  • Print ISBN: 978-3-642-22762-2

  • Online ISBN: 978-3-642-22763-9

  • eBook Packages: Computer ScienceComputer Science (R0)

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