Customized Check-in Procedures

Abstract

This paper describes a new mobile service: customized check-ins. This service lets any business provide a customized form for mobile users that allow them mark (describe) business-related events in the social networks. So instead of the traditional check-ins models, introduced by the communication services, this service introduces business-oriented check-ins. For the business this service introduces a new way for advertising in the social networks. And this advertising model does not require any intermediate service. For the consumers this service introduces a way for exchanging access to the own social graph for some benefits (e.g. gifts, discounts, coupons etc.).