Refining School Characteristics, and Improving the Quality of Education with Modern Information Technology-The Exploration and Practice of Creating Well-Known Brand of Independent College

Abstract

With the rapid development of higher education, mass higher education continued to advance in the context of short supply in the higher education; therefore independent colleges came into being and have been developing rapidly in China. However, confronted with such a situation, how to make independent college cultivate their own core competencies, and create its own brand in the development process has become a major challenge. In this thesis, data collection and case analysis have been harnessed to study the innovation in teaching in Haojing College in-depth, the construction of faculties, pattern of management, and campus culture, and strive to devise a sophisticated strategy for independent colleges to establish a famous brand.